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Customer Acquisition vs Retention

Groove

Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Facebook, Instagram, TikTok and LinkedIn are a few social platforms that are proven to increase visibility and help your company convert new customers. What Is Customer Retention?

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Keep Your Eye on the Customer Engagement

Optimizely

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately?

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. In the B2B space, you can pay a monthly fee for a PC, the software and other products.

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Keep Your Eye on the Customer Engagement

Optimizely

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately?

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How Packaging Contributes to the Growth of an E-commerce Business

lateshipment

Analysts expect the value of the business-to-customer (B2C) market to reach over $7 trillion in 2030. It is part of the post-purchase experience and giving your clients a pleasant one will nurture customer retention. Great packaging with your brand on it can influence a first-time customer’s impression of your company.

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Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Retail TouchPoints

trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. RTP: Are there any gaps in other social platforms (like Instagram or TikTok) that you knew you needed a more robust solution to support? before launching in other markets.