Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. It’s important for both B2B and B2C eCommerce businesses.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Optimizely

DECEMBER 26, 2018

Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests? Would people listen?

Marketing 150

Marketing B2C Shopify eCommerce Marketing 150

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. But how do you do it effectively?

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. But how do you do it effectively?

Omnichannel 150

Omnichannel B2C Channel eCommerce Marketing 150

BigCommerce

MARCH 31, 2017

This article was written in collaboration with Gorilla Group , which contributed heavily to the 9 actionable tips you’ll read through below. Gorilla Group is an award-winning ecommerce service provider – including 4 Webby Awards and 2 Interactive Media Awards – and BigCommerce Elite Partner. B2B Ecommerce Marketing 101.

B2B 402

B2B eCommerce B2C Merchant Services 402

Optimizely

DECEMBER 19, 2017

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. Most ecommerce businesses have at least three different personas they consider when setting their B2C marketing strategy.

eCommerce 186

eCommerce Customer B2C Fashion 186

Groove

FEBRUARY 2, 2022

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Paid Social Advertising.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insights that you can use to improve your B2C marketing efforts? These are really just the very top line metrics that you must track as an ecommerce marketer.

eCommerce 186

eCommerce Social Media Marketing X-cart 186

Ecommerce Platforms

FEBRUARY 27, 2023

As you do that, these articles will start appearing in organic search, and people will discover your website. Once they’re on your site, try to redirect their attention to your company: offer to subscribe to a newsletter, read another article, or promote your product in the article or with pop-ups. Or image searches like this.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Optimizely

SEPTEMBER 6, 2018

That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase. If you’re not sure how to do this, using a B2C CRM is a great place to start.). Ultimately, what’s the key takeaway here for B2C marketers? Two purchases are better than one.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Retail TouchPoints

JULY 22, 2021

China is the largest ecommerce market in the world,” said Tony Shan, Head of Tmall Global (Alibaba Group’s cross-border B2C marketplace) for the Americas in an interview with Retail Touchpoints. “ Due to the ongoing travel restrictions, Chinese consumers have turned to our platforms for their overseas purchases.

Merchant Services 328

Merchant Services eCommerce Events Consumer 328

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. As the ecommerce market gets even more crowded, the prices will only continue to rise. Sam Norpel, GM, Digital Commerce at Vitamin Shoppe. Unfortunately, omnichannel remains a struggle for many B2C brands. Brad Wolansky, CEO of Dover Saddlery.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

MAY 3, 2018

While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. You can also begin to gather data on the preferred channels your buyers use to engage with your B2C brand. But don’t panic!

Omnichannel 220

Omnichannel Marketing B2C Channel 220

Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insight that you can use to improve your B2C marketing efforts? These are really just the very top line metrics that you must track as an ecommerce marketer.

Social Media 150

Social Media Marketing X-cart Payments 150

Optimizely

APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? Ready to try it out?

Marketing 268

Marketing eCommerce B2C Mobile 268

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7 B2B Ecommerce: What is it?

B2B 90

B2B eCommerce B2C Merchant Services 90

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. As a B2C marketer, I’m sure the possibilities are immediately obvious.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

OCTOBER 25, 2018

This common dilemma can also apply to ecommerce marketing—especially when it relates to the psychology behind how customers think. Although you’re more likely to hear about this type of cognitive bias in an economics class than in a marketing setting, there are some key takeaways for ecommerce marketing today.

eCommerce 218

eCommerce Payment Services B2C Presentation 218

Ecommerce Platforms

JUNE 4, 2017

I personally view these as fads where as cross border ecommerce has potential to be the future of ecommerce. What is cross border ecommerce. What are the risks for cross border ecommerce. By 2020, over 2 billion e-shoppers, or 60 percent of target global population1, would be transacting 13.5

eCommerce 159

eCommerce Merchant Services Payment Services Payments 159

BigCommerce

NOVEMBER 16, 2017

We’ll dive more into exactly how it implement free shipping for your business later in this article, if that is the route your team chooses. Rakuten: Asia, especially Japan, though the company is expanding outside of Asia as well, B2C marketplace. Taobao: Asia, China in particular, B2C marketplace (the B2C side of Alibaba).

Shipping Costs 420

Shipping Costs Shipping Merchant Services eCommerce 420

Optimizely

JUNE 26, 2018

Buyer behavior is a goldmine of data for ecommerce marketers. This marketing strategy isn’t too complicated, but you have to put in the work. Here we will outline the steps to follow so you can create triggered behavioral marketing campaigns that will drive real revenue for your B2C brand.

Marketing 186

Marketing eCommerce B2C Channel 186

Optimizely

FEBRUARY 5, 2019

However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I should try? Who wants to go through their site and manually select similar products anyway?

Recommendation 199

Recommendation Shopping Carts eCommerce Marketing B2C 199

Optimizely

NOVEMBER 29, 2018

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. Does your message stand out in a noisy ecommerce market? But as always in ecommerce marketing, there’s still work to be done.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

BigCommerce

JULY 11, 2017

In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? Building a keyword and content marketing strategy. B2B vs. B2C SEO: What’s the Difference? It’s the same with your business.

SEO 416

SEO B2B Shipping Costs B2C 416

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. Takeaway: If you don’t have a New Balance-sized data science and development team to build your own customer data hub, find out how a B2C CRM can help you gather more relevant insights from your customer data.

Channel 150

Channel Department Stores B2C Recommendation 150

Omnisend

MAY 24, 2023

It’s one of the alternatives to Moosend for ecommerce marketers, bloggers, and non-profit organizations looking for easier contact management. Mailchimp also offers marketing advice to its users at no extra cost. This makes it one of the best Moosend alternatives for a growing ecommerce business. Omnisend G2 rating: 4.5/5

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

ROI Revolution

OCTOBER 1, 2021

As the market remains uncertain and consumer habits continue to fluctuate, what does the future hold for the lawn and garden industry? If you are a lawn and garden brand or retailer, how can you confidently make decisions about your marketing strategy in 2022 and beyond? The global outdoor furniture market was valued at $17.1

Outdoor 78

Outdoor B2C Supplies Consumer 78

Ecommerce Platforms

JANUARY 4, 2023

As the commerce world continues to evolve, consumers are looking for ever-more flexible and unique interactions online. By 2030, some experts predict the global ecommerce market will be worth around $8,016 billion. One of the best things about Adobe Commerce is its specially designed to suit all kinds of business models.

eCommerce Platforms 104

eCommerce Platforms eCommerce Merchant Services Multi-channel 104

Optimizely

NOVEMBER 13, 2018

It all comes down to creating an exciting, clear, and consistent B2C brand. Here we look at some of the most exciting ecommerce fashion brands today and dig into the secrets to their success in a tough target market. Get some bright ideas and learn how your brand can compete with the right marketing strategy to drive growth.

Fashion 236

Fashion eCommerce Marketing Jewelry 236

Ecommerce Platforms

JANUARY 4, 2019

Is your business joining the ecommerce revolution? trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. B2B Ecommerce Is Exploding.

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

eCommerce CEO

AUGUST 11, 2017

There are three main categories you’ll need to familiarize yourself with before you start your ecommerce business: Types of Ecommerce Business Classifications. B2C – Business to Consumer. Ecommerce Business Models. Is your business B2B, B2C, C2C, or C2B? B2C Ecommerce. C2C Ecommerce.

eCommerce 101

eCommerce Shipping Costs X-cart B2C 101

Optimizely

NOVEMBER 20, 2018

If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. Loyal, long-term customers are the name of the marketing game because they drive your bottom line.

Shipping Costs 220

Shipping Costs Multi-channel Events Recommendation 220

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Omnisend

MAY 31, 2023

Check out this Mailchimp alternatives article. 5 If you’re looking for an all-in-one email, marketing automation, and CRM platform, ActiveCampaign is one of the best Dotdigital alternatives. Check out this ActiveCampaign alternatives article to find similar tools. It offers priority support for the Elite plan and above. ?

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78