Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Let your B2C CRM do the heavy lifting!

B2C 225

B2C Omnichannel Multi-channel Channel 225

FastSpring

NOVEMBER 29, 2018

Or maybe you already have your sights on the European Market but you’re still “on the border” about fully committing resources? Today we’re finally putting all your questions to rest by covering Europe’s ecommerce trends so you can get a holistic view of the European ecommerce market. The big picture.

eCommerce 64

eCommerce B2C Sporting Goods eCommerce Marketing 64

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. With nearly 1,000 episodes, you might not find that every one specifically addresses ecommerce-related issues. Nerd Marketing Ecommerce Podcast. The Turnaround.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

BigCommerce

AUGUST 1, 2018

If you’re in the ecommerce field, you might consider offering a discount as your lead magnet. It doesn’t just work for B2C businesses, either. Our brains are wired to spend the least amount of effort and use the least amount of resources as humanly possible. Create scarcity by limiting time or resources.

Presentation 410

Presentation Books Marketing Improvements 410

Omnisend

MAY 31, 2023

Pros: Provides in-depth customer data to personalize campaigns Has a drag-and-drop, intuitive builder that makes email design easy Offers excellent customization and automation options Provides excellent customer support and learning resources. Both have a help center and online learning resources and guides. ?

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

BigCommerce

MARCH 31, 2017

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402

B2B eCommerce B2C Merchant Services 402

ROI Revolution

JANUARY 3, 2020

If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you! Stay tuned for these reports to be added to our Resources page! December 2019 Marketing News: Wrapping Up.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

BigCommerce

FEBRUARY 13, 2018

Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Ecommerce Platforms

FEBRUARY 27, 2023

Considering that launching an inbound campaign takes a fair bit of resources, it’s best to do plenty of planning beforehand to ensure you create something your customers like. Because email marketing is still one of the best-converting digital marketing methods with an average 3600% ROI. Webinars Webinars are hard to run.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Smile.io

SEPTEMBER 10, 2020

We can all agree that the payoff of gaining a new customer is worth it in the end, but moving shoppers through the buyer’s journey can take a lot of time, money and resources. Here are some ideas we recommend implementing into your eCommerce marketing strategy to attract more prospects to your website.

Consumer 46

Consumer Social Media SEO Webinar 46

Retail TouchPoints

MARCH 30, 2023

Composable is not just about the architecture; it’s also about business wins, experience and agility, which are fundamental to growing in the ecommerce market today,” said Faletski. You own it and are in charge of the stack [rather than being] locked into a vendor’s roadmap.” View the session on demand.

POS 298

POS Omnichannel Webinar Point of Sale 298

Optimizely

APRIL 17, 2018

You’ve probably heard the stories of celebrities being paid millions to endorse products on Instagram and thought, ‘There’s no way I can afford that for my B2C brand!’. If you find the right people with the right audience in the right niche, influencers can drive consistent revenue and a passionate devotion to your B2C brand.

Beauty and Health 150

Beauty and Health Marketing eCommerce B2C 150

Ecommerce Platforms

JANUARY 4, 2023

As the commerce world continues to evolve, consumers are looking for ever-more flexible and unique interactions online. By 2030, some experts predict the global ecommerce market will be worth around $8,016 billion. One of the best things about Adobe Commerce is its specially designed to suit all kinds of business models.

eCommerce Platforms 104

eCommerce Platforms eCommerce Merchant Services Multi-channel 104

ROI Revolution

JANUARY 27, 2020

If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you! Stay tuned for this report to be added to our Resources page in the coming weeks! January 2020 Marketing News: Wrapping Up.

Marketing 78

Marketing Shipping Costs Social Media Games 78

BigCommerce

AUGUST 8, 2017

Unlike most social platforms, which excel at B2C advertising, LinkedIn is uniquely suited for B2B ads and social media marketing campaigns. Service businesses and B2B product businesses tend to have far more success on LinkedIn than B2C retailers. If you hire a bad agency, you can end up losing a lot of money.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

BigCommerce

NOVEMBER 2, 2017

Check out their resources center homepage, including link off to videos, user guides, deconstructions, essays on trending topics and more. You’ll see their resources sections in the red box (added by me) on the right hand side. Your marketing team can only work well with good, measurable data. HVAC Parts Shop.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

BigCommerce

MARCH 21, 2017

36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). Instagram Shopping is yet another reimagining of how retail is evolving and how merchants must adapt their resources to access customers. (Source: Inc. ).

Mobile eCommerce 420

Mobile eCommerce Mobile eCommerce Merchant Services 420

AcquireConvert

NOVEMBER 3, 2021

While it claims to be focused on small and medium-sized businesses, its thousand-strong client base is largely mobile-first ecommerce businesses based in India – with more mobile themes on offer than Shopify. India has a rapidly growing ecommerce market that several innovative companies are tapping into – including Shopaccino.

Shopify 36

Shopify Merchant Services Shipping Costs Payment Services 36

Inflow Insights

APRIL 16, 2019

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. All you need to participate here is a product feed and an eCommerce website. You need to always be open to new opportunities and test everything!

eCommerce 156

eCommerce Mobile PPC Online Retail 156

BigCommerce

SEPTEMBER 26, 2017

And while you’re spending time and resources optimizing your homepage, you’re neglecting your other landing pages. Let’s look at the structure of visitors on an ecommerce site, for example. Primal Pit Paste sells natural deodorant both B2C and B2B. Primal Pit Paste – Natural Deodorant. Here’s a look at their ad.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Retail TouchPoints

JULY 22, 2021

China is the largest ecommerce market in the world,” said Tony Shan, Head of Tmall Global (Alibaba Group’s cross-border B2C marketplace) for the Americas in an interview with Retail Touchpoints. “ Due to the ongoing travel restrictions, Chinese consumers have turned to our platforms for their overseas purchases.

Merchant Services 328

Merchant Services eCommerce Events Consumer 328

ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. billion in 2021 from $310.23

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 7, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. billion in 2021 from $310.23

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. billion in 2021 from $310.23

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2022

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. billion in 2021 from $310.23

eCommerce 78

eCommerce Social Media Payments Payment Services 78