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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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How to Create a B2B Content Strategy

Kissmetrics

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Create Multi-Layered Content. Multi-layered content.

B2B 314
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How to Choose The Right PPC Agency

Kissmetrics

But year after year, global ad spend across every major PPC channel is growing even higher. The best PPC agencies understand how to use numbers to strategize new ideas that improve your overall ROI. Do you provide mobile-optimized copy and display ads, or suggestions to improve them? They focus on the right PPC channels.

PPC 279
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Top 10 B2B eCommerce Website Examples

GetElastic

In general, it is used to improve the efficiency and effectiveness of a company’s sales efforts.”. While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space.

B2B 147
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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. And others still are updating their online storefront channels and launching multi-channel initiatives to increase market share. Improve Your Search. Read more about their story.

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How B2B Companies are Preparing For an Economic Downturn

Kibo

Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase. Consumers – Consumer sentiment may be improving slightly, but consumers remain very concerned about high prices and their ability to make purchases.

B2B 71