Kissmetrics
SEPTEMBER 1, 2021
B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Create Multi-Layered Content. Multi-layered content.
Kissmetrics
AUGUST 25, 2020
But year after year, global ad spend across every major PPC channel is growing even higher. Whether you use your business to sell products or meet with clients, it’s crucial to show up in search results at the right time. They focus on the right PPC channels. There’s no right or wrong marketing channel.
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Kibo
SEPTEMBER 30, 2022
Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase. B2C brands – With the forward picture for consumers uncertain, the brands that serve them will be looking to make savings and efficiencies.
GetElastic
AUGUST 10, 2021
To scale and stay competitive, companies need to ensure they’re meeting customers where they are, on the devices they use, and are delivering consistent messaging. Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile.
BigCommerce
JULY 25, 2018
As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.
Retail TouchPoints
JUNE 7, 2023
From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here.
GetElastic
DECEMBER 16, 2021
With many legacy eCommerce platform vendors retrofitting their solutions to embrace a “headless” approach, and countless new startups rushing into the space, it’s hard for eCommerce teams to keep track of all the options out there and pick the headless commerce vendor that best meets their unique requirements. Website: www.commercetools.com.
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