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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. Think big — way outside the product recommendations box.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This artificial intelligence technology helps to: Predict a customer's next purchase date. Multi-variate testing.

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Who’s Oroinc.com? Here’s Everything You Need to Know

Ecommerce Platforms

Oro supports B2B companies through their digital transformation with B2B eCommerce and CRM products that leverage technology to provide business tools that build relationships and increase sales. However, it doesn’t include some features such as multi-warehouse management, multi-organization support, or selling in multiple currencies.

B2B 195
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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

In the recent Mary Meeker internet trends report, she had a graph of all these companies scaling to over $100 million through the use of social media and other channels. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers? One is crossing the mobile divide.

eCommerce 305
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Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

Whether they started out online or as physical business, knowing which channels to leverage can be tricky. Stefan Sjostrand, Ikea Canada President, recently shared his views on multi-channel retailing and how many businesses are doing it “wrong”. Choose technology that is relevant to your personas.

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What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. This year, Digital Commerce 360 found that more than 60% of the Top 1000 retailers use an ecommerce platform, and that 46% say it’s a top-three technology.

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How to get repeat customers: Proven strategies for success

Omnisend

Their loyalty makes them more likely to: Share your brand’s products with their friends and family Engage positively with your brand on social media Leave positive reviews These recommendations show potential customers your brand consistently delivers value and a positive experience. In the B2C ecommerce space, it’s $68 per customer.