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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Artificial Intelligence (AI) It should come as no surprise that AI was the “golden child” of this year’s Big Show. Is it the real deal?

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DRINKS Sells Wine Insiders Brand to Focus on Core Alcohol Ecommerce Tech

Retail TouchPoints

The ultimate goal for Full Glass is to build a multi-brand wine marketplace, and as such the company said it is actively exploring the acquisition of other DTC wine companies. However, DRINKS and Full Glass will continue to work together closely following the acquisition. ” . ”

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99 Cents Only Stores Launches Connected Omnichannel Loyalty App With Retail Media Capabilities

Retail TouchPoints

99 Cents Only Stores is launching a new app to enable connected in-store shopping experiences with multi-language capabilities at all 382 locations in California, Texas, Arizona and Nevada. CPG brand partners can utilize dynamic ad placements, targeted content, sponsored searches and product recommendations to boost their sales.

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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

The original and most potent form of social commerce is embodied by everyday word of mouth, in which people recommend things to their family and friends. Customers recommend products and services to other people, casually and in-the-moment, millions of times each day on social media, in direct messages, texts, emails and so on.

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Bluecore Combs Through Browsing Data to Target Shoppers on the Right Channels

Retail TouchPoints

Multi-channel marketing technology company Bluecore has released Bluecore Advertise, the first of the solution provider’s product lines to operate outside of retailers’ owned and ecommerce shopping channels. Bluecore Advertise builds on the personalization capabilities of the solution provider’s earlier offerings.

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What’s in Store for Grocery in 2022?

Retail TouchPoints

Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Artificial Intelligence will define winners and losers.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. It has to be cross-channel.