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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Unfortunately, like many seemingly good ideas, while this approach might drive a few more completed purchases, it fails at the bigger picture metrics that these retailers actually care about: revenue and profit. That’s because neither revenue nor profit is a function of conversion alone. B2B or B2C? Social media?

Payments 274
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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

And does it improve B2B sales too, or is it more just a B2C advantage? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business. How B2B vs. B2C sales compare. could mean a lot more revenue if it’s a slice of a much larger pie.

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9 Crucial Headless Commerce Trends to Watch In 2023

GetElastic

With headless commerce, the front-end and back-end of an eCommerce platform are separated, allowing businesses to customize the presentation layer and integrate with other technologies more easily. With this headless commerce trend, social media can now be used for more than just colorful posts and ads or for building brand awareness.

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The Top 10 Ecommerce Metrics Every Marketer Should Track

Optimizely

Are you getting actionable insights that you can use to improve your B2C marketing efforts? You can’t track everything, but there are some crucial ecommerce metrics that you should be focusing on if you want to better understand your average customers’ preferences , improve your marketing efforts , and boost revenue.

eCommerce 186
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Holiday Specials: 2023 Cyber Weekend SaaS and Software Deals

FastSpring

In case you missed it, our recent 2023 SaaS and Software Holiday Spend Report highlights how, whether your business focuses on B2C, B2B, or both , SaaS and software Q4 sales bumps are significant around the globe. Are you looking for a merchant of record to help you grow your business internationally?

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The Top 10 Ecommece Metrics Every Marketer Should Track

Optimizely

Are you getting actionable insight that you can use to improve your B2C marketing efforts? You can’t track everything, but there are some crucial ecommerce metrics that you should be focusing on if you want to better understand your average customers’ preferences , improve your marketing efforts , and boost revenue.

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News: Tentative Settlement in Google Play Direct-to-Consumer Antitrust Lawsuit Announced

FastSpring

If the terms of the settlement include relaxing Google’s current Play Store restrictions and the requirement to use Google Billing, this could be a major win for app and game developers looking to diversify how they sell their apps by adopting cheaper, direct-to-consumer payment solutions like FastSpring. What about Apple?