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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Users can then click through to view product details, visit the merchant’s store or add a product to their shopping cart. and will be rolled out to iOS users starting in April.

Magazine 286
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New Updates To Our BigCommerce & HubSpot Integration

Groove

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Whether a customer abandoned a shopping cart. Segmentation is a valuable tool, especially when it comes to email marketing. Segmentation.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. According to a Bain & Company survey , most enterprises use AI tools to monitor and boost the customer experience. How do you want your customers to interact with your organization from the very beginning?

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Finally, email marketers can conduct abandoned cart campaigns or increase sales with email shopping carts and payment options. Regardless of industry — and whether they’re B2B or B2C — companies using AMP-powered emails stand out from the crowd (and competition). Why AMP, and Who’s on Board?

Marketing 289
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How to Grow a Successful CRO Program

Kissmetrics

Using a combination of these tools and pairing them with a testing schedule is one of the most effective ways to improve your website conversion rates. Use CRO Tools Whether you plan to watch visitor activities on your website through heatmaps or want to know how your lead forms are performing, CRO tools are an essential part of your program.

eCommerce 280
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The Benefits of B2B Ecommerce: “We Now Have a Thriving Business Thanks to the Internet”

BigCommerce

It’s instead that they have yet to fully implement modern success strategies the B2C world has long known produce incrementally high ROI. The code was written free hand using the best tools of the time. It was time to find new tools that are the best of our time to make sure we continued to see the benefits of b2b ecommerce.

B2B 344
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Shopify vs Shopify Plus: Making the Right Choice for Your Business

Ecommerce Platforms

Shopify is a leading ecommerce site builder , promising companies all the tools they need to launch and run an online store. The hosted platform includes everything from checkout and inventory management tools to blog capabilities, professional themes, and even POS integrations. Let’s start with the basics, What is Shopify?

Shopify 104