Remove Beauty and Health Remove Customer Experience Remove Customer Loyalty Remove Recommendation
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What is Customer Loyalty?

Smile.io

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

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How to Build Customer Loyalty in the Beauty Industry

Smile.io

Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination.

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

From negatively affecting customer loyalty to damaging brand reputation to skewing analytics and spiking ad spend — when you’re selling to bots, a sale’s not just a sale. Bots break down customer trust and loyalty. Every retailer knows loyal customers are your most valuable asset. Let’s look at why.

Retail 247
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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

consumer health concerns still loom, according to survey data from Shopkick. Brands from auto to beauty have embraced appointment-based service to improve shopper satisfaction and maximize revenue opportunities. Even with vaccinations beginning to roll out across the U.S., Appointment-Based Benefits Apply Across Categories.

Retail 284
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5 Examples of Experiential Rewards for Luxury Brands

Smile.io

With so many different types of loyalty strategies including points, referrals, discounts, experiential rewards and many more, there is a multitude of reward strategies that can actually create an even more valuable brand image for your luxury brand. Experiential rewards go beyond transactions to improve the larger customer experience.

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22 Black-Owned Businesses to Support in 2022

Smile.io

Here we have compiled a list of 22 Black-owned small businesses to support in 2022 from four different categories— fashion and accessories, beauty and skincare, haircare, and home and lifestyle. Oma Beauty Bar A screenshot of Oma Beauty Bar’s Pinkie lip gloss product page.

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Celebrating Women Entrepreneurs: 8 Ecommerce Brands for Women by Women

Smile.io

With ecommerce stores in every industry—from beauty and cosmetics to high-quality athletic gear—it’s clear that women are capable of accomplishing anything they put their mind to. By aligning their loyalty program with their values of empowering women, they’ve created a great customer loyalty experience.