Omniconvert

MARCH 31, 2020

Today we’re tackling an age-old debate in the marketing industry: what is more important – customer acquisition or customer retention? The post Customer acquisition vs. customer retention appeared first on ECOMMERCE GROWTH Blog.

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Customer Retention Customer Blog eCommerce 78

Omniconvert

FEBRUARY 13, 2020

We’ve already talked in great detail about customer retention in our previous articles, so today we’re focusing on one niche. The post Customer Retention for eCommerce appeared first on ECOMMERCE GROWTH Blog.

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Customer Retention eCommerce Customer Article 78

Omniconvert

OCTOBER 27, 2020

The post Using RFM Analysis to Move from CRO to Driving Your Customer Retention Marketing Strategy appeared first on ECOMMERCE GROWTH Blog. Conversion Rate Optimization (CRO) has been a big buzzword for quite some time, and everyone wants a piece of the.

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Customer Retention Customer Marketing Blog 78

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

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Marketing Customer Retention White Paper Download 275

Kissmetrics

JUNE 15, 2017

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

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Customer Retention Customer Social Media Customer Loyalty 241

Omniconvert

OCTOBER 22, 2020

An extremely important question for the digital marketing industry is whether they should be focusing on customer acquisition or customer. The post Customer Acquisition vs. Customer Retention: What Should You Focus On? appeared first on ECOMMERCE GROWTH Blog.

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Customer Retention Customer Blog eCommerce 78

FastSpring

OCTOBER 13, 2020

If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more. Which brings us to our next point ….

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Omniconvert

SEPTEMBER 28, 2017

Marketing isn’t about a one-time sale. In order to continuously drive growth for your business, you must focus on building and maintaining authentic relationships with your customers. The post How to drive growth with ecommerce customer retention rate optimization appeared first on Conversion Rate Optimization (CRO) Blog.

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Customer Retention eCommerce Customer Blog 146

Omniconvert

DECEMBER 17, 2020

With so many distractions in today’s fast-paced world, customer experience needs to be front and centre of your online marketing. The post How to deliver a great website experience and improve customer retention rate appeared first on Omniconvert Ecommerce Growth Blog.

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Customer Retention Improvements Customer Customer Experience 78

Omniconvert

SEPTEMBER 5, 2018

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. The post Top 5 Customer Retention strategies for your eCommerce website appeared first on eCommerce Growth Marketing Blog.

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Customer Retention eCommerce Customer Blog 129

Omniconvert

AUGUST 28, 2019

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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Customer Retention eCommerce Customer Blog 102

lateshipment

OCTOBER 2, 2023

What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term relationships with them. It is a well-known fact that returning customers spend a lot more than your new customers. Relationship marketing is the way!

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Marketing Customer Retention Channel Social Media 130

Omnisend

FEBRUARY 8, 2021

For most nimble ecommerce marketing teams, personalized retention marketing might seem like something ‘we’re gonna take care of tomorrow’ We all realize its value, but there’s only so much you can do with a lean team on a daily basis. Customer lifecycle marketing. Reading Time: 5 minutes.

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Customer Retention Improvements Customer Channel 97

Omniconvert

JUNE 13, 2019

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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Customer Retention eCommerce Customer Blog 103

Omniconvert

JUNE 19, 2019

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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Customer Retention eCommerce Customer Blog 101

Groove

APRIL 15, 2024

Global Reach: Customers who normally would not have ordered from your store because of distance can now order. You’ll be able to reach a broader audience and garner new markets. Competitive Advantage: BigCommerce B2B Edition gives you a competitive edge as it allows you to adapt to the changing market dynamics quickly.

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Omniconvert

OCTOBER 22, 2019

Our main priority as marketers should always be to satisfy our customers and inspire loyalty, by positioning our eCommerce companies as part of a considered set of brands that are immediately recognizable to consumers. We can achieve this through a number of strategic choices.

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Customer Retention Improvements eCommerce Customer 60

Omniconvert

SEPTEMBER 5, 2018

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. The post Top 5 Customer Retention strategies for your eCommerce website appeared first on eCommerce Growth Marketing Blog.

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Customer Retention eCommerce Customer Blog 90

Omnisend

JULY 21, 2020

Think about how long it should take for your customers to need more from you, and use marketing automation to anticipate those needs. Determining When a Customer Becomes a Lapsed-Purchaser. If you’re like most marketers, you don’t have endless time at your disposal, Don’t worry, it’s still easy to figure out. Get My Demo.

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Customer Retention Customer Demo Channel 143

Omnisend

JANUARY 10, 2024

Instead, you have to nurture them throughout your relationship with them through a lifecycle email marketing approach. This involves carefully engaging with them at every stage—from first finding out about your brand to becoming a loyal customer. Use Omnisend’s powerful email and SMS marketing to drive your campaign for free.

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Marketing Customer Retention Social Media Customer Loyalty 88

Smile.io

MARCH 12, 2020

Customer retention is the key to fostering truly loyal customers. These customers make more purchases than one-time shoppers, promote your brand to their networks, and become your best brand advocates. If customer retention wasn’t already on your mind, it needs to be! Challenge customers with gamification.

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Customer Retention Customer Beauty and Health Subscription 46

Smile.io

MARCH 12, 2020

Customer retention is the key to fostering truly loyal customers. These customers make more purchases than one-time shoppers, promote your brand to their networks, and become your best brand advocates. If customer retention wasn’t already on your mind, it needs to be!

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Customer Retention Customer Beauty and Health Subscription 46

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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FastSpring

DECEMBER 3, 2020

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. What is subscription marketing?

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Subscription Customer Retention Marketing Payment Services 117

lateshipment

JULY 31, 2023

Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. Here’s compelling reasons why keeping tabs on your competitors is important: Analyzing Market Gaps: There’s always new needs rising in your market.

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Omnisend

FEBRUARY 16, 2021

That’s why gamification in marketing is so effective and businesses are constantly searching for ways to include this element in their strategies. What is gamification in marketing? But marketing gamification can vary in its scope and budget. Four Main Benefits of Gamification Marketing. Omnisend, 2021. Omnisend, 2019.

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Groove

FEBRUARY 2, 2022

Below, we’ve outlined some strategies to help your eCommerce store attract new customers and accelerate the purchase decision process. Customer Acquisition Strategies. Content Marketing. Creating valuable content as part of your inbound marketing strategy is one of the best ways to acquire new customers.

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Customer Customer Retention Merchant Services PPC 150

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Returning customers also benefit your reputation, strengthening your market position.

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Customer Customer Retention Social Media X-cart 88

CPC Strategy

AUGUST 20, 2018

We focus an enormous amount of resources on acquiring new customers. Research shows as much as 80% of our marketing budget is spent on. The post Why Customer Retention Matters (And How to Improve It) appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Customer Retention Improvements Customer Blog 43

Omnisend

MARCH 21, 2021

That’s where marketing comes in. Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. When scaling for marketing , you should be designing a plan of action for all angles. Email marketing. Social media marketing.

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Marketing Social Media PPC Customer Retention 142

GetElastic

DECEMBER 25, 2019

In plain words, retention marketing is about engaging your existing customers to continue to buy from you again and again. When a customer completes their first order with a brand or retailer, they are 27% more likely to make a second purchase. Retention Marketing Strategy. Customer Retention Program.

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AcquireConvert

AUGUST 2, 2020

Your Shopify store’s retention rate is key to long-term survival. As one Shopify blog post points out , a small change in customer retention can significantly boost a store’s revenue. The example shows two stores that have 100 customers purchasing a $10 item every month. Obvious, right?

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Customer Retention Shopify Customer eCommerce 36

lateshipment

FEBRUARY 6, 2024

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. This brings us to the first metric, retention rates. This includes the cost of marketing and sales.

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Omnisend

AUGUST 18, 2021

As a marketer, you’re probably well aware of the importance of a good customer retention strategy. We know that it’s easier, cheaper, and more profitable to keep an active base of loyal customers rather than constantly acquiring new ones. What is Customer Retention and Why is it Important for Your Ecommerce Business?

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Customer Retention Customer eCommerce Customer Loyalty 148

Omniconvert

FEBRUARY 7, 2020

Customer retention is one of the most important areas of marketing to acquire as a skill – it can help. The post How Do the Best Companies Retain Customers? appeared first on ECOMMERCE GROWTH Blog.

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Customer Retention Customer Blog eCommerce 117

Kissmetrics

JULY 18, 2017

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. Marketing” used to mean something. You guessed it– when they started to give customers more ways to buy. “We

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lateshipment

MAY 28, 2020

You can get an unbiased picture of whether you are investing in the right areas and if you are getting commensurate returns by tracking key metrics like Customer Acquisition Cost (CAC) , Customer Retention Rate (CRR) , and Customer Lifetime Value (CLV). CAC includes the cost of marketing and sales.

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