Forrester eCommerce

OCTOBER 10, 2023

This blog post dives into the Buyer Strategy layer of the Forrester Go-To-Market Architecture Model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.

Marketing 443

Marketing Blog B2B 443

Groove

JANUARY 9, 2020

Regardless of business size, the purpose of a company blog is to engage customers in a conversation. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. The catch is of course, "What topics do you blog about?". Business Blog Ideas To Increase Engagement.

Blog 300

Blog Demo Information eCommerce 300

Kissmetrics

JANUARY 18, 2021

In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a lot of content (also, thanks for reading!). But I still sometimes struggle to come up with new blog post ideas. Wouldn’t it make more sense just to look at other blogs?

Blog 325

Blog Article SEO Information 325

Kissmetrics

JUNE 7, 2021

These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results. Tips on How to Get Your Blog to Rank in Google’s Top 10. Optimize for Technical SEO.

Blog 363

Blog SEO Banking Article 363

Kissmetrics

OCTOBER 2, 2018

I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.”. But you know what, back in 2005, the blog post was pretty darn good. But you know what, back in 2005, the blog post was pretty darn good.

Blog 266

Blog SEO Travel Marketing 266

Forrester eCommerce

MARCH 8, 2024

First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. With two moves, the federal government bucked its reputation for moving at a glacial pace this week.

Marketing 411

Marketing Blog B2C Customer 411

Kissmetrics

MARCH 12, 2021

Running a blog is a lot of work. On top of all that, there’s promoting and monetizing your blog, which is even more work. It’s hard for anyone to manage, and the larger your blog grows, the worse the situation becomes. That’s why it’s good to prepare in advance for blogging eventualities you might face.

Blog 298

Blog Social Media Other Marketing 298

Forrester eCommerce

OCTOBER 18, 2022

The green market revolution gives businesses an historic opportunity for new environmentally sustainable products and services for everything. Learn more in this blog post.

Marketing 370

Marketing Blog 370

Forrester eCommerce

DECEMBER 15, 2023

Results from Forrester’s Portfolio Marketing Survey, 2023, reveal that high-performing portfolio marketing teams prioritize strategic activities and take an audience-focused approach to their work. This blog post reveals the top three practices we see high-performing portfolio marketing teams doing differently.

Marketing 251

Marketing Blog 251

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Kissmetrics

APRIL 19, 2021

Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have. Here’s what we learned.

Blog 358

Blog SEO Games Article 358

Forrester eCommerce

AUGUST 11, 2023

A one-size-fits-all go-to-market strategy is nonexistent, but B2B organizations need a methodology in place to support the creation of an audience-focused go-to-market strategy.

Marketing 195

Marketing B2B Blog 195

Forrester eCommerce

JUNE 27, 2022

Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an outline of a marketing planning process.

B2B 352

B2B Marketing Blog Information 352

Groove

NOVEMBER 12, 2018

Companies of all sizes understand that one of the purposes of a company blog is to engage your customers in a conversation. Utilizing your blog effectively will help your business grow. The catch is of course, “What topics do you blog about?”. Our Best Tips for Company Blogging. New Product & Sales Announcements.

Blog 247

Blog Information Demo Gifts 247

Forrester eCommerce

MARCH 15, 2024

Read this blog for a peek into the findings from this year’s evaluation, The Forrester Wave™: Merchant Payment Providers, Q1 2024, by Principal Analyst Lily Varon.

Merchant Services 404

Merchant Services Blog Marketing Retail 404

Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular. With the advent of advanced machine learning and AI, email marketers will be expected to tailor emails for individual subscribers.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Forrester eCommerce

JULY 16, 2023

Following my previous blog post, The What, Why, And How Of Values-Driven Marketing and speech at CX APAC 2023, I wrote a report to elaborate on values-driven marketing more thoroughly: How To Embed Values-Driven Marketing Into Customer Journeys. Many online adults regularly purchase from […]

Marketing 195

Marketing Blog Customer Customer Experience 195

Forrester eCommerce

DECEMBER 11, 2020

In her latest blog post for Forrester, Phyllis Davidson shares how three elements are coming together to fuel more effective B2B marketing. Check out the blog post and attend the webinar – you don’t need a telescope to see this grand trine! A grand trine in astrology occurs when three planets are exactly 120 degrees apart.

B2B 483

B2B Webinar Marketing Blog 483

Kissmetrics

NOVEMBER 7, 2022

Have you ever wondered how to make money blogging about the things you love? What if I told you it’s possible to write about your passions and make money with a blog? Let’s talk about how you can make money blogging. Blogging is not dead , and it’s not too late for you to start one. Why Do Some Blogs Fail to Make Money?

Blog 152

Blog Hobbies PPC Other 152

Kissmetrics

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Forrester eCommerce

APRIL 17, 2019

To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog series “Future of Retail: Applying 2019 Predictions to Retail.”

Blog 262

Blog Retail B2C Other 262

Forrester eCommerce

JULY 16, 2023

Find out the details in this blog. The advent of generative AI brings immense potential for the technology to aid in areas of environmental sustainability efforts. This incudes measurement and reporting, research and revolution, and design and manufacturing, among others.

Marketing 370

Marketing Technology Blog Other 370

Kissmetrics

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. Be a Blog Commenter.

Marketing 325

Marketing Social Media Webinar Web Design 325

Kissmetrics

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Marketing 351

Marketing SEO Blog Social Media 351

Forrester eCommerce

JULY 17, 2023

This blog post highlights two areas where portfolio marketers should explore using generative AI in their messaging process. Generative AI has the potential to impact B2B messaging for the better. It can help craft messages based on buyers’ needs, but this requires experimentation and iteration.

B2B 195

B2B Marketing Blog 195

Retail TouchPoints

APRIL 5, 2024

“The addition of food delivery to Uber’s ongoing partnership with Waymo reflects both companies’ mission to encourage zero-emission trips and unlock greater innovation for consumers and merchants in Phoenix and beyond,” wrote Noah Zych, Global General Manager for Autonomous Mobility and Delivery at Uber Eats in a blog post.

Marketing 255

Marketing Mobile Blog Customer 255

Forrester eCommerce

JANUARY 9, 2023

Forrester has identified five key predictions for 2023, and this blogs highlights three of them for India B2B Marketing leaders. Delayed or inadequately thought through decisions can have adverse impact on your business.

B2B 195

B2B Marketing Supplies Blog 195

Forrester eCommerce

SEPTEMBER 29, 2022

Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!

Blog 195

Blog Marketing Other B2C 195

Kissmetrics

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. For example, “content marketing” may be your primary keyword.

Marketing 362

Marketing Social Media Blog Improvements 362

Forrester eCommerce

DECEMBER 10, 2020

Forrester forecasts the AI software market will grow to $37 billion by 2025. Find out what's driving the growth and where the limitations are in this blog post.

Marketing 518

Marketing Blog Customer 518

Ecommerce Platforms

APRIL 5, 2023

Your Shopify store can attract customers without constant ad spend — all you need is to do a bit of research and create a blog. How does this work and how do you add a blog to your Shopify website? One area of particular interest is sales channels, namely, the blog. Scroll down to it and choose the “Blog posts” folder.

Shopify 104

Shopify Blog Channel eCommerce Platforms 104

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Marketing 311

Marketing Social Media Blog B2C 311

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Forrester eCommerce

FEBRUARY 17, 2024

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 491

eCommerce B2B Blog Marketing 491

Forrester eCommerce

OCTOBER 26, 2021

Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. L'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.

B2C 195

B2C Marketing Blog 195

My Wife Quit Her Job

JANUARY 27, 2021

Larry is one of the most successful bloggers that I know and he recently sold his personal finance blog Investor Junkie for a mid 7 figure sum. He’s also a master of stats, SEO, and affiliate marketing. In this episode, we’re going to learn about his story and how he managed to grow such a profitable blog.

Marketing 290

Marketing SEO Blog Management 290