ROI Revolution

JANUARY 9, 2020

billion by 2021 (which will represent almost 10% of the ad market). There are a few trends we know will dominate 2020, like mobile, digital ecommerce advertising, and artificial intelligence. Marketers and advertisers can utilize paid search on mobile to reach this younger audience. billion this year and $16.7

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ROI Revolution

SEPTEMBER 24, 2021

Walmart Corporate Blog). US mobile video ad spend is expected to approach $28 million next year, a more than $11 million increase over 2020. US mobile video ad spend is expected to approach $28 million next year, a more than $11 million increase over 2020. Google Chrome Blog). MarketingDive). Read more. (Ad

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ROI Revolution

MARCH 12, 2020

Additional canceled conferences include Mobile World Congress , South by Southwest , Shoptalk , Shopify Unite , and Google I/O , among many more. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year. In Q3 2019, its net income fell by 26% and shipping costs rose by 46%.

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eCommerce Shipping Costs Events Social Media 204

ROI Revolution

NOVEMBER 9, 2022

Imagery and video will be more important than ever for SEO. “ In Fall 2022, Google announced plans to roll out major changes to mobile search results. These changes are centered around making mobile results more visual with a larger focus on images and videos.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

ROI Revolution

AUGUST 14, 2019

Ensure that your website is mobile-friendly. Use the Mobile-Friendly test to determine if you need to make improvements. Upload photos and videos for your profile image, specific products/services, and your business interior. Contact local blogs and offer to write a guest post on their site. The Local SEO Checklist.

SEO 92

SEO White Paper Social Media Information 92

ChannelAdvisor

FEBRUARY 6, 2017

Mobile advertising revenue represented 84% of total revenue. Intent-based marketing plays into one of Facebook’s biggest strengths: data. Traditional search marketing has always had the ability to target users based on intent (the user’s query) with effective results. Total revenue was $8.8

Search Marketing 40

Search Marketing Reference Mobile Blog 40

Inflow Insights

APRIL 3, 2020

We often recommend that clients publish helpful articles, guides, videos and other content that is optimized to answer questions that target customers are typing into search engines. By September 2020 , Google will make mobile-first indexing the default for all websites. Content Audit Strategies. #3:

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B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

APRIL 12, 2022

Google is by far the leading traditional search engine for paid advertising, with 86% of the desktop market share for search engines as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Watch the video.

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Marketing Social Media White Paper SEO 172

Shopping Signals

MARCH 21, 2023

This includes everything from keyword research and technical audits through to link building campaigns and content marketing initiatives – all designed to boost website visibility and improve overall customer satisfaction levels. close rate , while outbound leads have a close rate of only 1.7% (Search Engine Journal, 2019).

eCommerce 52

eCommerce SEO Improvements Mobile 52

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Video Advertising Across Multiple Channels.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

DECEMBER 2, 2021

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. for mobile. November 29.

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eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

DECEMBER 10, 2019

It’s been a year of tremendous change for digital marketers (as always) as trends like machine learning & artificial intelligence (AI) continue to take off, digital advertising outpaces traditional channels, and mobile growth continues to crush records. Top 6 2019 Digital Marketing Trends for Growing Brands.

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Blog Marketing SEO Article 88

ROI Revolution

JULY 31, 2023

In this blog, discover holiday ecommerce insights that will help you save money, grow profitably, and reduce risk during the busiest shopping period of the year. We’ll update this blog regularly with the latest holiday ecommerce strategies, predictions, data, and trends as the shopping season progresses.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

ROI Revolution

DECEMBER 14, 2021

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8% for mobile.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

JANUARY 25, 2023

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy.

eCommerce 78

eCommerce Social Media SEO Payments 78

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. Rethink Your Device Targeting.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

ROI Revolution

OCTOBER 18, 2017

In 2015, Brighton , a leading retailer of designer jewelry, handbags, and accessories, was looking to utilize their video content to increase online transactions. While video remarketing can be incredibly successful, it requires very close attention to detail. To do this, they joined forces with ROI Revolution. The Results.

eCommerce 60

eCommerce Mobile Jewelry Social Media 60

ROI Revolution

OCTOBER 24, 2018

Under the umbrella of Google, YouTube has quickly risen to be the premiere online video website, with viewers watching more than 1 billion hours of video every single day. This sense of disruption had a powerful impact, especially at a time where the race for video viewership is at an all-time high.

Marketing 68

Marketing Games Mobile Events 68

ROI Revolution

OCTOBER 28, 2019

One way TikTok supports ads is through standard in-feed video ads via its beta managed service platform (fully self-serve ads are not yet available). The essential marketing optimization shift to drive more customers and brand advocates. YouTube Advertising: Success on the World’s Second Largest Search Engine.

Marketing 84

Marketing Multi-channel Download Social Media 84

ROI Revolution

JULY 3, 2018

This is what Alicia Tobey, Analyst at ROI Revolution, had to say: “The majority of management and traffic for Google AdWords has shifted from a Search network focus to the Shopping, Display, and Video networks, and this change reflects that transition in marketing spend and presence.

PPC 106

PPC Management B2C Marketing 106

Kissmetrics

JUNE 22, 2021

Smart content marketers know they need to segment their audiences based on product need. Segmentation is crucial for one simple reason: some of your blog readers aren’t buyers, but others are. Instead of accepting everything you read on other sites and blogs at face value, get in the habit of thinking tactically and critically.

Marketing 350

Marketing Social Media Blog SEO 350

Kissmetrics

JANUARY 21, 2021

The best knowledge we have of Google’s algorithm comes in the form of major algorithm updates like: Mobile-first update (July 2019): Googlebot now looks at all websites as a smartphone, prioritizing sites that work well on mobile devices. Aim for under 2 seconds for a really fast site and under one second for mobile devices.

Improvements 363

Improvements SEO Social Media Mobile 363

ROI Revolution

OCTOBER 14, 2019

As if all the news stories and videos about Black Friday and Cyber 5 weren’t enough, there’s also plenty of data to back up this colossal shopping holiday’s enormity. 66% of this shopping occurred on a mobile phone, which should come as no surprise to marketers who are aware of the massive growth of mobile.

Shipping Costs 90

Shipping Costs Mobile Consumer Shipping 90

ROI Revolution

APRIL 2, 2020

Our latest blog article on keeping up your digital marketing in this crisis covers how to win new customers and retain existing ones over the coming weeks and months by utilizing on-site testing to optimize your messaging and site experience. VPN usage is up by 34% and video bandwidth usage is up 12%. 3/12 update.

eCommerce 207

eCommerce Social Media Shipping Costs Events 207

ROI Revolution

AUGUST 5, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

MARCH 2, 2021

YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. 2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ).

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. Mobile ecommerce + COVID-19 stats.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

last year , increasing its share in the US digital ad market from 7.8% Search revenue from Sponsored Products and Sponsored Brands along with video ad revenue from Amazon Fire TV, Twitch, and IMDb TV helped contribute, with customers spending more time shopping and watching videos online last year due to the pandemic.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. Mobile ecommerce + COVID-19 stats.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

APRIL 8, 2021

Here’s a hint: being agile and adaptable in your paid search strategy will remain critical in 2021. . Mobile revenue predictions for 2021 and how you can take action. YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. 2020 COVID-19 + mobile stats + trends. Statista ).

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

SEPTEMBER 2, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

JANUARY 5, 2021

Welcome to the first update to our COVID-19 + ecommerce blog of 2021. When we started this blog back in March, we had no idea just how long the pandemic and its effects would be going on. Stay tuned to this blog post as we enter another year in which nothing is certain. For mobile app orders, interest has grown from 16% to 28%.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

OCTOBER 1, 2020

Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. 8/7 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193