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4 Tips for Mobile Website Optimization

Groove

What is Mobile Website Optimization ? Mobile website optimization is exactly what it sounds like. It’s the way that eCommerce brands optimize their entire site to accommodate not only desktop but also mobile devices. This is an example of a website with absolutely zero mobile website optimization. Source: Appleinsider.

Mobile 370
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How to Get Started With Video Marketing

Kissmetrics

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 357
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Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers

Kissmetrics

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

Mobile 324
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. How to cost effectively leverage video game influencers in order to get access to existing player audiences. These days, video doesn’t have to be that polished,” Todd explains.

Games 179
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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363
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The Best Blogging Platforms (In-Depth Review)

Kissmetrics

Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. But with so many options to choose from, picking the best blogging platform can feel overwhelming. Do you want to make money?

Blog 341
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Is It Better to Embed Videos or Link to Them?

Kissmetrics

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

SEO 259