How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back
Retail TouchPoints
DECEMBER 10, 2021
So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.
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