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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

As brands look to scale their use of ZPD, there’s perhaps no better time to elevate their collection strategies than during Black Friday and Cyber Monday. This is especially true during Black Friday and Cyber Monday, when more personalized and entertaining experiences are needed to capture attention amidst the noise.

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Black Friday Promotion: 5 Ideas For eCommerce Success

Groove

Black Friday Promotion Ideas. In addition to the strategies we shared to help prepare for last year's holiday, we're sharing 5 more Black Friday promotion tips to help drive eCommerce sales this year: Offer more than one discount code. Increase revenue and build customer loyalty with this marketing strategy.

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Black Friday: Last Minute Tips for Amazon Sellers

Algopix

As the Black Friday frenzy approaches, Amazon sellers are gearing up for one of the biggest shopping events of the year. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday. This extended period offers a unique opportunity for sellers to maximize their sales.

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How 2 Ecommerce Brands Use Loyalty Programs After Black Friday Cyber Monday

Smile.io

Black Friday and Cyber Monday (BFCM) have now come and gone, with a full focus now on the holiday retail season. For ecommerce brands, Q4 is the big star of the year and a period in time where brands can acquire more customers, build upon the yearly momentum, and grow revenue.  Record breaking big.

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BFCM 2022: Email, SMS, and push message statistics & trends

Omnisend

In our BFCM report, Omnisend looked at sales and the performance of email, SMS, and web push marketing channels in November, paying special attention to Black Friday, Cyber Monday, BFCM weekend, and the Cyber 10 (the Sunday before Black Friday through Giving Tuesday). increase during the Cyber 10.

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What’s new: Omnisend’s October product updates

Omnisend

Hopefully for you, October was the month when you finalized — or began to finalize — your Black Friday/Cyber Monday (BFCM) campaigns. Get a quick summary of the latest updates in our video below, or read further below for the latest updates: Black Friday resource hub. Check out the Black Friday Hub here.

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What is a Repeat Customer and Why are they Profitable?

Smile.io

After all, a repeat customer is, by definition, a site visitor that has made at least two purchases. After one purchase, a customer has a 27% chance of returning to your store. Instead, we recommend using sustainable retention tools like loyalty programs or personalization to encourage customers to come back to your site.