Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. What process did the agency use?

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

FEBRUARY 4, 2021

Everything we do is underpinned by whatever is needed to improve our clients’ campaigns: strategy, data and analytics, creative, and more. NP Digital Case Studies and Awards. Check out our Adobe XD Case Study and learn more about our work. SMB Digital Marketing Case Studies. Want to know more?

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

JULY 12, 2017

These things will improve your CRO efforts. I’ll give details in the points below, but basically, you want to show off the current methods used for improving conversion, how effective they are, and take the time to explain your strategy for more improvement. Even promises of improved revenue might not be enough.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. Whether you implement one strategy, or all of them, into your eCommerce marketing plan, your store’s performance will improve. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Ecommerce Platforms

DECEMBER 20, 2021

Whether you are creating a new partner channel or looking for more partners that drive sales, Grovia can help you scale. They have a team of experts that can help you in many ways: Maximize ROAS (return on ad spend) by optimizing existing affiliate channels or exploring new ones.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

Algopix

AUGUST 14, 2023

Supply Chain and Operations : For those focused on optimizing supply chains and improving operational efficiency, books on logistics, inventory management, and process improvement are invaluable. Amazon FBA books often feature real-life case studies and stories of sellers who have triumphed over obstacles.

Books 101

Books eCommerce Arts Webinar 101

ROI Revolution

JULY 18, 2019

It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing. Click here to read the full case study ! ROI Revolution has been recognized by Internet Retailer as the only PPC agency to achieve top vendor status across three digital advertising channels.

PPC 68

PPC Mobile Internet Retail Marketing 68

Inflow Insights

JULY 29, 2019

This prioritizes harmony between stakeholders, and sets out a “win-win-win” scenario whereby natural growth occurs as a side effect: This premise is very simple: By looking after our team, we will improve client results. By improving client results, we have better retention and attract new business, revenue, and referrals to the agency.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Kissmetrics

JULY 31, 2021

In other words, you must identify three things: what your typical buyer’s journey looks like right now what your end goal is, or what action you want a prospect to take how you can improve your existing buyer’s journey in order to increase the likelihood of leads becoming paying customers. How are they reeling in potential customers?

Download 361

Download Social Media Subscription Customer 361

Inflow Insights

JULY 8, 2019

What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? Call tracking for PPC at the keyword level yields more revenue in a number of ways: Understand the intent of phone leads : What are they looking to get, what questions or objections are they raising, and what is their path to convert?

PPC 61

PPC eCommerce Multi-channel SEO 61

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. All of the entrepreneurs featured on the show bootstrapped their businesses with the purpose of improving their lifestyle. Ecommerce in the Trenches. Ecommerce Momentum.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

VTNS Solutions

JUNE 9, 2019

Digital marketing is the process of marketing your product and services leavraging online channels. A customer hear about your business through online channels such as SEO, PPC, Social Media or Referral They visit your website Add to store for ecommerce or submit a form They refer other people if they like your business.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4% Conclusion.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Groove

MARCH 23, 2020

HubSpot defines inbound marketing campaigns as " concentrated efforts that align all of your marketing channels around a single message and goal.". Through what marketing channels are you promoting your products or services? Select marketing channels and start driving traffic. Case studies. Nurture your leads.

Marketing 195

Marketing Social Media PPC Webinar 195

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. And today’s case study is the living proof. Connecting the Multi-Channel Dots. Moral of the story?

Social Media 128

Social Media Multi-channel PPC Channel 128

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. You can also implement this winning Apple strategy by creating more case studies. What can you improve? Rethink the Need for Advertising. But, Apple knows that’s not always necessary.

Marketing 356

Marketing Social Media PPC Customer 356

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. Every improvement we make needs to lead to revenue in some way.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Email Audience

JANUARY 12, 2023

The main lead generation channels companies use is content marketing, SEO, and ads. Content such as: How-to videos Case studies Podcasts Blog articles eBooks Infographics. SEO is among the best channels to get visitors to your site without paying for ads. Run PPC and Social Ads. Give them incentives.

PPC 59

PPC Webinar Social Media Seminar 59

Omnisend

JANUARY 23, 2023

And the ROI of email marketing is still impressively high in 2023, compared to other channels. Here is an example of numerous case studies available on Ignite Visibility’s website. Pay-per-click This email marketing agency helps improve the ROI of your ads through effective remarketing strategies and more.

Marketing 166

Marketing Social Media SEO PPC 166

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Spit testing or A/B testing is crucial to improving your conversion rates. Marriot Bonvoy had a 3.4x higher ROI with Snap Ads and 35 percent more bookings than other platforms.

Social Media 348

Social Media eCommerce Download White Paper 348

Liveintent

OCTOBER 21, 2019

While Facebook was trying to address privacy concerns and improve user experience, this change had a negative impact on growth marketers and their campaigns. Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube.

White Paper 82

White Paper Social Media PPC B2C 82

Kissmetrics

MARCH 16, 2018

What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. In a recent case study, Intronis , a cloud backup and data protection company, implemented direct mail efforts to reach big clients. He couldn’t reach the prospects he needed through typical marketing channels.

Marketing 249

Marketing Mobile PPC Games 249

Kissmetrics

OCTOBER 6, 2020

Every improvement we make needs to lead to revenue in some way. They offer SEO, PPC, paid social, and CRO services. That’s an important detail to keep in mind if you prefer one channel over another. I’ve built ecommerce companies of all sizes — from startups to established Fortune 500 brands.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

BigCommerce

OCTOBER 4, 2017

Part 10: Ecommerce SEO Case Studies. Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). I hope by now you understand why Google is one of the best marketing channels. Just perform some competitive PPC analysis and add those to your sheet! Part 3: Site Architecture. Part 6: Local SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Kissmetrics

SEPTEMBER 28, 2020

The point of data and analytics is to improve your decision making and inform your strategy. Experience with your channels – It’s no use to you if the analytics company you want to work with specializes in advertising analytics and you have a content-focused strategy. Setting up marketing channels.

PPC 280

PPC Technology Channel Marketing 280

Omnisend

APRIL 20, 2021

Check out this case study to see how they did it. Generally, the best solutions involve a combination of different channels, each with perfectly crafted messaging to help shoppers overcome their apprehensions. You can then set two or more cart abandonment emails to improve your chances of a recapture. 4) Retargeting Ads.

Payments 132

Payments Shopping Carts Shipping Costs Merchant Services 132

eCommerceFuel

FEBRUARY 17, 2017

And really it was taking our same very simple plan and pushing it into the different marketing channels. And how can we improve that process with that person? You’d go to a channel, you’d master it, you’d move on, etc. But we were doing a lot of it ourselves. We are using one-off contractors here and there.

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36

Kissmetrics

FEBRUARY 19, 2018

Google “content marketing” and you’ll uncover millions (78,200,000 when I did it just now) of results, everything from definitions to how-to guides to case studies. Be explicit, detailed, and clear about goals (use SMART goals and stretch goals if applicable), tactics, channels, and how you’re going to measure success.

Marketing 248

Marketing Social Media SEO Blog 248

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. YouTube, Search, Display, Gmail, Google will run and test creatives on every channel to meet your goals. You don’t need to be a PPC expert to run these campaigns, either.

PPC 205

PPC eCommerce Improvements Management 205

Omnisend

JANUARY 5, 2024

Here are just some of the benefits:: Increased visibility More credibility Owned channel (no need to worry about social media algorithm updates) More control over customer experiences Exactly what you want your brand to deliver, right? Here are some SEO tips to improve your website ranking and visibility: 1. Now, let’s get to work.

eCommerce 88

eCommerce Payment Services SEO Social Media 88