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Rewards Case Study: Amazon Prime

Smile.io

So let’s break down the program and see what Amazon is doing well and where they could improve. Amazon’s program at its core is a subscription to get cheaper expedited shipping and access Amazon’s multimedia outlets. Amazon Prime offers several different pricing options. Blog Jonathan Roque 2.

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Shippo Review (2023): An Easy-To-Use Shipping Solution For SMB Merchants

Ecommerce Platforms

In today’s Shippo review, we’re taking a behind-the-scenes look at a popular shipping and fulfillment service for today’s growing ecommerce market. The user-friendly platform benefits from great shipping costs, a streamlined user interface, and a range of valuable tools for the shipping needs of retailers. What is Shippo?

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How Away Uses Google Ads (Case Study)

Store Growers

Different colors, sizes, and types of luggage like backpacks and products at higher price points like an aluminum suitcase: At $495, this aluminum carry-on doubles the price from the regular product. Away can command higher prices sells direct to consumer. Getting a click on the “away” keyword costs $0.49

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Indirect Procurement: Fueling Innovation in Retail’s New Reality

Retail TouchPoints

Goods are held up by shipping container shortages, congested ports and a long-simmering lack of truck drivers that’s worsened with unprecedented resignation and retirement rates. While savings are a key outcome, true procurement difference-makers move beyond the basic practices of negotiating prices and bidding on contracts.

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Case Study: How Two Facebook Ads Generated Seven Months of B2C Sales in 30 Days

Inflow Insights

This case study will show not only how we set up the campaigns but also the impact they had on the back-end metrics using Google Search Console and Google Analytics. We also utilized a 1D click delivery optimization given that the lower price point of the product lent itself well to the impulse buy from the consumer.

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Why Companies Should Consider Outsourcing Some or All of Their Supply Chain

Retail TouchPoints

As supply chains become increasingly complex due to the proliferation of commerce channels and higher consumer expectations, businesses are turning to outsourced functions that can deliver on speed, quality and cost. Many traditional retailers have relied on the belief that controlling more parts of their supply chain will bring costs down.

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The Google Ads Strategy of Glossier (Case study)

Store Growers

This list also shows the impact that a product name can have on the cost per click: “Glossier cloud paint” – does not include the generic category description (blush) – CPC: $0.31. A 6x difference in cost per click ! One of the Headline texts points out that they are now “Now shipping to France”.