Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Content Pruning Case Study #2. Content Audit Strategies. #3:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

ROI Revolution

JANUARY 27, 2022

Google Launches Shops Section in Mobile Search Results. To continue expanding the usefulness of search results for both users and merchants, Google has launched the Shops section of SERPs for mobile devices (US-English only). This feature may not be available for every relevant mobile search yet. Yoast SEO Blog.

SEO 78

SEO White Paper Shopify Mobile 78

Kissmetrics

OCTOBER 26, 2020

They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website. Asking for case studies and the references that go along with them is a good start.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

ROI Revolution

JULY 18, 2019

It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing. Just like almost everywhere else, one major trend we’re seeing in paid search is a shift to being mobile-focused. Therefore, it’s very important to optimize your site for mobile.

PPC 68

PPC Mobile Internet Retail Marketing 68

Inflow Insights

JANUARY 12, 2021

In this case study, we’ll share how we took Vitrazza Glass Office Chair Mat’s Facebook Ad Account from spending $1,500 a month to $30,000+ a month profitably — at a lifetime 4.2X UGC content that is recorded in a square or horizontal format lends itself best to the mobile feed placements on both FB and IG. We heartily agree.

Events 154

Events Consumer eCommerce Gifts 154

FastSpring

DECEMBER 18, 2020

The changes mean a CEO can make a purchase using their mobile phone while waiting in an airport, which was impossible to do even a decade ago. One study by Google found a large chunk of B2B buyers have grown up in a world of advanced tech, which they’ve always used to make their purchasing decisions.

B2B 148

B2B eCommerce Payment Services SEO 148

Demac Media

JULY 31, 2017

This not only made the online shopping process easier for potential customers, it increased Boathouse’s Quality Score; a crucial factor in Google’s rating of your keywords and PPC ads, that’s used to determine cost-per-click and ad rank. Read more: Check out our full case study featuring the success of Boathouse by clicking here.

Marketing 48

Marketing Magento PPC Apparel 48

ROI Revolution

MARCH 30, 2023

Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

ROI Revolution

APRIL 12, 2022

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile. On desktop, 44.6%

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

NOVEMBER 4, 2020

So you can read articles in your leisure time, even on its mobile app. On Pocket’s iOS and Android mobile apps, you can even listen to your saved articles using Text-To-Speech (TTS). It’s even more critical if you get a major chunk of mobile traffic. Let me show you how with a live case study. Redirect Path.

SEO 363

SEO Article Social Media Mobile 363

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Read our eCommerce giveaway case study now. In comparison to full-page pop-ups, chiclets/tabs/bars provide a much better mobile experience. Offer landing pages are great for PPC, social, and affiliate channels.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Inflow Insights

APRIL 16, 2019

Then we can’t create case studies like this one.). 4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers — no surprises there. In the end, we may have 6 tiers setup for a client; 3 for desktop and 3 for mobile.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Kissmetrics

MARCH 16, 2018

What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. In a recent case study, Intronis , a cloud backup and data protection company, implemented direct mail efforts to reach big clients. Currently, 51%+ of traffic is now mobile and tablet based. They average at 5.3%.

Marketing 249

Marketing Mobile PPC Games 249

Kissmetrics

AUGUST 5, 2021

Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. 12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI 9 PPC Ad Copywriting Secrets to Steal From the Pros Call-to-Action: 8 Tactics to Create One in 2021 + Examples. Add Polls to Your Snapchat Ads.

Social Media 348

Social Media eCommerce Download White Paper 348

Email Audience

SEPTEMBER 19, 2020

Written content: articles, press releases, publications, case studies, brand messaging. Mobile traffic growth by 38% in 3 months. Proficiency in specific tools/software platforms: SEO tools, PPC platforms, CRM tools, MailChimp, AdRoll, Photoshop, Google AdWords, etc. Include numbers, percentages, and amounts.

Marketing 40

Marketing Social Media PPC SEO 40

BigCommerce

OCTOBER 4, 2017

Part 10: Ecommerce SEO Case Studies. Provide a better user experience via a faster site, a better mobile experience, a more intuitive interface, etc. Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). Just perform some competitive PPC analysis and add those to your sheet!

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

APRIL 1, 2020

Unlike the business above, they’ve had significant decreases in sales from PPC. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. As a result of lower demand, they also chose to trim their PPC budget. To take advantage of the opportunity, they’ve chosen to scale up their PPC budgets.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Omnisend

APRIL 20, 2021

Check out this case study to see how they did it. Acquiring customers via PPC advertising is now much more effective because of its powerful targeting capabilities. Jigsaw puzzle company Jiggy Puzzles boosted revenue-per-email by 158% through Omnisend’s cart abandonment solutions. The Top 7 Reasons for Shopping Cart Abandonment.

Payments 132

Payments Shopping Carts Shipping Costs Merchant Services 132

Omnisend

JANUARY 5, 2024

Optimize your site for mobile navigation Ensure you use a mobile-responsive navigation menu since most potential customers may discover your website during a mobile browsing session. More and more people continue to use the internet via mobile devices. As a result, they can prevent your site from feeling cluttered.

eCommerce 88

eCommerce Payment Services SEO Social Media 88