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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out. It’s inevitable.

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How to Sell & Ship Perishable Goods Online

Groove

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. Shipping Requirements. The list of effects from these shipping requirements goes on for quite a while.

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Perishable Goods & eCommerce: How To Sell Food Online With Ease

Groove

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. The list of effects from these shipping requirements goes on for quite a while.

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Consumer-Centric Strategies for a Successful Q4

ChannelAdvisor

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

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Consumer-Centric Strategies for a Successful Q4

ChannelAdvisor

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

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How Gen Z is Disrupting the Fragrance Sector

ESW

And along the way, these new consumers are disrupting the industry. Related Reading: What Beauty Brands Should Know About Choosing a Shipping Provider Fragrance as a Mood Accessory One way Gen Z fragrance shoppers depart from previous generations is in how they see scent. This means shipping is complex and expensive.

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.