Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

365 Retail

JULY 5, 2022

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Retail customer loyalty programs can help with both retention and new customer acquisition by enticing customers to purchase from you over your competitor.

Customer Loyalty 72

Customer Loyalty Customer Retail Banking 72

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Social Media 274

Social Media Multi-channel Customer Loyalty Shopify 274

Retail TouchPoints

NOVEMBER 14, 2022

Competitive pricing is a key strategy to build customer loyalty and increase sales. By using AI to calculate prices based on market demand and other market conditions, you can ensure that you’re offering the best value to your customers. This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 338

Customer Loyalty Operations Improvements Customer Experience 338

Optimizely

NOVEMBER 5, 2020

The argument for loyalty programs does not end here. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. Increase Engagement Keeping your customers engaged is essential to retaining existing customers and acquiring new ones.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

MARCH 3, 2023

There are four main tactical challenges that retailers seem to be facing in getting personalization off the ground: Data management, data analytics, alignment of retail organizations across functions and tools and technology enablement. Customers’ data trails can help retailers access preferences, past orders and history.

Consumer 245

Consumer Customer Loyalty Customer Experience Recommendation 245

Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. Buyers who haven’t engaged in any channel in 30 days. Dynamic segmentation is nothing without the right customer data.

Customer 334

Customer B2C Customer Data Improvements 334

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Send branded confirmations. Have you tried any of them? Share in comments!

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Retail TouchPoints

JULY 14, 2023

It’s still early days, but AI advancements have the potential to fundamentally change ecommerce operations by drastically improving order fulfillment practices and bridging the ever-significant personalization gap forming between the online and offline realms. This allows businesses to respond quickly and effectively to the customer.

eCommerce 218

eCommerce Order Fulfillment Fulfillment Multi-channel 218

Algopix

DECEMBER 2, 2020

Retailers must aim to make switching among these sales channels easy. That’s why many businesses are incorporating both online and in-store activities as part of their customer profiles. AI advancements in retail catalog optimization are here to help by eliminating human error and improving the usability of customer data.

Customer Experience 78

Customer Experience Improvements Management Customer 78

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. Identifying the Right Use Cases.

Retail 303

Retail Customer Data Customer Experience Social Media 303

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

RTP blog

NOVEMBER 19, 2018

Here are a few areas to consider this holiday season: Ramp Up Consumer Engagement Where Needed Holiday shopping can be a make-or-break experience regardless of which channel customers are spending their time in. A smarter store makes for a faster, more efficient store ecosystem for customers and associates to enjoy. Click here.

Retail 150

Retail Customer Data Operations Customer Loyalty 150

UpSellIt

AUGUST 23, 2023

Omnichannel Ecommerce Personalization The goal of omnichannel ecommerce personalization is to establish a unified and consistent experience across multiple channels, allowing businesses to interact with shoppers at various points in the customer journey. Urgency Messaging 8.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 273

Social Media Consumer Information Marketing 273

MagentoBrain

MAY 23, 2023

In today's competitive market, building and maintaining brand loyalty is essential to stay ahead of the competition and thrive in the long term. In this blog, I will explain ten proven strategies that businesses can use to improve brand loyalty and cultivate a strong and loyal customer base.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Wiser

AUGUST 28, 2023

Do you offer enough variety to maintain customer interest and stimulate impulse buys? Reviewing sales data, customer feedback, and product performance can aid in this evaluation. 3: Incorporate Customer Feedback The feedback loop from your customer base is a treasure trove of actionable insights.

Retail 146

Retail Fashion Information Customer Data 146

lateshipment

NOVEMBER 26, 2023

With the importance of customer retention clear, it’s time to focus on one particular component that is crucial to increasing your customer loyalty in the long run — ‘the post-purchase customer journey’. The Power of Post-Purchase CX Post-purchase issues tend to drive customers away.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

lateshipment

APRIL 23, 2023

At this stage, it is important to remember that most of your efforts to build customer loyalty take place after the customer makes a purchase. However, the post-purchase phase is notorious for multiple issues that can affect the customer experience when unattended.

eCommerce 130

eCommerce Shipping Costs Merchant Services Customer Experience 130

RetailMinded

JULY 8, 2021

Read on below to be more familiar with the reasons why digital marketing is essential for your retail business: Improves Customer Service . Retail businesses need to ensure excellent customer service so that they can grow their pool of customers. Increases Customer Loyalty . Personalized Emails.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Algopix

OCTOBER 21, 2023

Understanding why users abandon their carts is critical for improving this metric. Balancing these metrics helps maintain healthy inventory levels and improve cash flow. Assessing Shipping and Delivery Performance Shipping and delivery are often the last touchpoints customers have with your brand.

Shipping Costs 118

Shipping Costs eCommerce Customer Retention Social Media 118

365 Retail

FEBRUARY 23, 2022

The repercussions of lockdown – forcing retailers to close then reopen multiple times over the past two years – and more recent supply chain shortages have given rise to hybrid shopping: with consumers looking for what they want across multiple channels, both online and off. This could perhaps be due to the rise in customer loyalty. .

Subscription 104

Subscription Payment Services Marketing Multi-channel 104

Algopix

JULY 16, 2023

By leveraging the power of the best email marketing software, businesses can engage with their target audience, drive conversions, and boost customer loyalty. By including personalized product recommendations, tailored offers, and customized content, businesses can drive higher engagement and sales.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 142

Consumer Payment Services Fulfillment Multi-channel 142

Optimizely

AUGUST 9, 2018

For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. More than one person talked about the rising cost and diminishing returns of specific acquisition channels. Paid costs are on the rise, and brands are seriously concerned.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

DECEMBER 5, 2017

Lifecycle marketing automation can help you meaningfully engage with customers, personalizing your marketing based on the stage they’re currently at in the cycle and building a long-term customer engagement. In the world of ecommerce, your buyers go through a series of stages in their lifecycle as customers.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Smile.io

FEBRUARY 2, 2024

  In this loyalty report, we dig into the growth of ecommerce brands through key indicators such as Smile generated value, customer lifetime value (CLV), repeat customer rate, average order value (AOV), purchase frequency (PF), and loyalty ROI. allows you to embed custom loyalty content throughout your website.

Customer Loyalty 85

Customer Loyalty eCommerce Customer Merchant Services 85

Algopix

JANUARY 22, 2024

This comprehensive guide will explore proven techniques to maximize repeat purchases and cultivate customer loyalty on Amazon. Harnessing the Power of Repeat Purchases The value of repeat customers to an eCommerce business cannot be overstated. According to a study by Deloitte, repeat buyers spend 67% more than new customers.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Ecommerce Platforms

JULY 9, 2022

This solution comes with a host of features to help you strengthen your relationships with customers, and improve your sales. Manage inventory across multiple sales channels and locations. Customer loyalty programs with distinct customer profiles. Go to the top. Shopify POS Lite vs Pro: Features.

POS 180

POS Shopify Payment Services Shipping Costs 180

MagentoBrain

MAY 4, 2023

The platform also includes advanced analytics features such as data modeling, predictive analytics, and segmentation, which can help businesses gain deeper insights into their customer base and improve their overall performance. This allows businesses to track sales, inventory, and customer data from their online store.

Magento 52

Magento Payment Services Payments eCommerce 52

Retail TouchPoints

FEBRUARY 18, 2021

Brands from auto to beauty have embraced appointment-based service to improve shopper satisfaction and maximize revenue opportunities. JRNI Appointments helps automate the BHLDN appointment scheduling process, making it easy for associates to book meetings across all channels. Appointment-Based Benefits Apply Across Categories.

Retail 296

Retail Beauty and Health Books Omnichannel 296

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Reducing agents’ time handling customer requests. Higher customer satisfaction rates.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Smile.io

AUGUST 1, 2022

The good news is that you're probably already using two powerful channels to retain customers⁠—email and SMS. Here are five ways you can use both channels  to increase retention and keep your customers around for life. Happier customers. Blog Jonathan Roque The result?

Merchant Services 71

Merchant Services Marketing Payment Services Omnichannel 71

BigCommerce

SEPTEMBER 28, 2017

Actively use text for customer service and support. How to combine big data + human charm to get the best of both worlds (and beat your competition). What is Multi-Channel Ecommerce Customer Service? Are you texting with your customer yet? This is what multi-channel customer service aims to solve.

Channel 402

Channel Live Chat Multi-channel Customer 402

BigCommerce

SEPTEMBER 14, 2018

Customers are buying more and more things online and are buying fewer goods from traditional physical retailers. This trend hurts legacy brands whose primary channel of selling products has been through stores like Bloomingdales and Macy’s, stores that have been struggling and even closing many locations lately. From a service side.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305