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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 129
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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

Provide Immediate Value in Exchange for Customer Data Retailers can take advantage of the holiday influx of new customers by gathering data such as an email address, but they must handle these requests carefully. Getting them to download an app or join a loyalty program is too high a climb,” she said.

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2018 Predictions: What B2C Marketers Need To Know

Optimizely

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. How will you be analyzing customer data? With smartphones, for example, most consumers use an average of just 5 apps on their phone , even though they’ve downloaded 40 or 50. What KPIs are a waste of time?

B2C 186
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The Impact of Gamification on Retail

Sailthru

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. As the gaming industry exploded in the last decade, the retail industry was also being turned on its head. billion by 2026. billion by 2026. What Can Gaming Do For Retailers?

Retail 78
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Is Foot Traffic Still Important to Omnichannel Retail?

OrderDynamics

Is Foot Traffic Still Important to Omnichannel Retail? With a variety of technology applications to uncover these routes, there is an opportunity to customize every journey to your every need. When you empower employees with digital technology, they gain access to relevant customer data. The short answer is yes.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. You want your buyers to have a perfectly smooth and consistent experience, no matter the channel.