‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers
Retail TouchPoints
MARCH 25, 2021
One of the most important things companies can do to prepare for these changes is to optimize their first-party data channels, according to Orchid Richardson, SVP of the IAB’s Programmatic & Data Center. As all of this plays out, one thing is clear: retailers will hold a privileged position in the new privacy-centric era of the internet.
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