article thumbnail

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

As all of this plays out, one thing is clear: retailers will hold a privileged position in the new privacy-centric era of the internet. The Demise of the Third-Party Cookie. Meanwhile, TikTok is bypassing persuasion: the platform just let its users know that opting out of personalized ads was no longer an option.

Retail 264
article thumbnail

Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers

Sailthru

While many other brands have started to expertly integrate product recommendations, abandoned shopping cart notices, and even welcome and birthday messaging, again, Amazon sticks with its more practical transactional approach. This article originally appeared on Internet Retailer’s DigitalCommerce360.com.

Other 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Tips for a Great eCommerce Returns Process

lateshipment

Also, note that a longer return period is recommended because the longer the customer stays with the item, the more they get attached to it, and the lower the chances of returning it. Make Returns Easier For Customers. With more people embracing online shopping, there has been an increase in returns.

eCommerce 279
article thumbnail

Prescriptive Analytics Overtakes Predictive — 2018 Retail Trends from Forrester

Dynamic Action

Prescriptive analytics for retail will overtake predictive analytics as one of several 2018 retail trends, according to new research from Forrester. Internet Retailing covered the new findings. Prescriptive analytics give solid recommendations about what to do next. Make customer needs priority No.

Retail 48
article thumbnail

Shop Optimizations: What to Do When Your Best-Selling Products Have Low Margins

ESW

One way to do this is with upsell or cross-sell recommendations on your site. A low-margin product might have high-margin complementary accessories you can recommend as a bundle. Francesca Nicasio at Total Retail reflects on a time when she worked with a tea retailer with this exact situation.

article thumbnail

IRCE 2019 Day 2 Recap

ROI Revolution

We’ve had a great time meeting with current clients and partners, as well as forging new relationships with retailers and vendors. IRCE 2019 Day 2 had a lot of great content on AI, personalization, and improving customer experiences. Five Years In: What I’ve Learned About Building a 21st Century Retailer.

article thumbnail

The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

As the Deloitte study: Global Powers of Retailing 2018 indicates, “90 percent of worldwide retail sales are still done in physical stores. But to compete with the convenience and endless aisle assortment offered online, meaningful customer experiences and brand engagement is crucial.

Arts 50