‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers
Retail TouchPoints
MARCH 25, 2021
As all of this plays out, one thing is clear: retailers will hold a privileged position in the new privacy-centric era of the internet. The Demise of the Third-Party Cookie. Meanwhile, TikTok is bypassing persuasion: the platform just let its users know that opting out of personalized ads was no longer an option.
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