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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. The top five themes include: 1.

ACH 242
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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

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10 E-Commerce Shipping Best Practices You Should Know

lateshipment

It can help customers navigate the website and answer questions with ease. It could recommend products and increase AOV. It could even provide exclusive discounts if a customer is close to abandoning their carts. Provide multi-channel customer support. This way you can take care of expanding your business.

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The Case for Extreme Personalization

GetElastic

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using.

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Best 20 Email Marketing Software for eCommerce in 2023

Algopix

By including personalized product recommendations, tailored offers, and customized content, businesses can drive higher engagement and sales. Customer Support and Training Responsive customer support and comprehensive training resources are crucial for businesses to make the most of their email marketing software.

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Post-Purchase Messaging for First-Time Customers

Omnisend

Once you have a first-time buyer as a customer, you should strive to upgrade them to a repeat customer. By reaching out to them with relevant promotions, important information about their purchases, and addressing them through a variety of different channels, you can garner brand loyalty and create a customer for life.

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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.