Profitero

APRIL 18, 2017

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.

White Paper 60

White Paper Food and Beverages Multi-channel eCommerce 60

BigCommerce

AUGUST 17, 2018

In this guide, we’ll look at each of these parts in detail, and you’ll learn how to transform your existing physical store into an online shop—all while exploring various marketing strategies that keep customers coming back again and again. Determine your primary customers. Write custom page titles and meta descriptions.

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

ChannelAdvisor

MAY 30, 2019

White Paper] From Data to Personalization: Mapping the Empowered Consumer Experience. Kala provides an interactive and personalized experience tailored for the modern, mobile consumer and unlike anything in the market today. Forrester Report] Retailers Are Starting to Reap the Rewards of Omnichannel Commerce. Upcoming Webinar.

eCommerce 45

eCommerce Webinar White Paper Automotive 45

ROI Revolution

APRIL 12, 2022

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile.

Marketing 172

Marketing Social Media White Paper SEO 172

Groove

APRIL 21, 2020

eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses. Provide an incentive with a customer loyalty program. Just make sure they are mobile-friendly and non-intrusive to stay on Google’s good side. How To Grow Your Email List. Use gated content.

White Paper 343

White Paper Social Media Seminar Customer Loyalty 343

365 Retail

AUGUST 17, 2022

As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways. Start by understanding your customer. The most forward-thinking retail marketers are ‘progressively profiling’ customers’ interests, preferences, motivations and desires.

White Paper 57

White Paper Retail Payment Services Payments 57

Inflow Insights

JULY 13, 2021

It’s no secret that email marketing is the driving force behind crucial recurring customer sales. But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there). Types of Offers.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

JULY 31, 2023

Showing the customer incorrect information is a surefire way to lose their purchase. One of your brand’s top priorities when preparing for the Cyber 5 surge in traffic will be to optimize for mobile. Use mobile bid adjustments to target on-the-go shoppers. Use square images for single image/video ads.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

Kibo

JANUARY 27, 2021

In 2021, B2B companies will be more reliant than ever on digital channels. Further product customization or co-development can occur prior to putting items to use, after which the need for service, repairs, upgrades, and replenishment can trigger re-engagement and repeat business—if brands have proven themselves worthy along the way.

eCommerce Platforms 115

eCommerce Platforms B2B Payment Services White Paper 115

ROI Revolution

AUGUST 1, 2017

You can customize your lead form to include other questions such as job title or address, or even create up to three of your own custom fields. Mobile Optimization is an Absolute Necessity. Facebook rolled out their mobile ad platform back in 2012. Facebook rolled out their mobile ad platform back in 2012.

Social Media 68

Social Media Mobile White Paper Other 68

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. Marriot Bonvoy had a 3.4x Add Polls to Your Snapchat Ads.

Social Media 348

Social Media eCommerce Download White Paper 348

ROI Revolution

DECEMBER 1, 2021

With Chrome having over 70% of the market share for browsers, this shift will have a huge impact on how brands track, target, and engage with customers. update is affecting major companies like Peloton, Pinterest, and Wayfair , with the lack of ability to target customers as the main cause of the impacts. How iOS 14.5 November 10.

Consumer 78

Consumer eCommerce Mobile Payments 78

ROI Revolution

NOVEMBER 3, 2021

Mobile usage rising alongside privacy regulations. Mobile traffic now surpasses desktop in terms of global internet traffic. This year alone, worldwide mobile ad spend will grow 23.5% But as mobile usage continues to grow, so do privacy regulations. November 3. billion in 2021 to 7.52 billion in 2026. billion in 2026.

Consumer 78

Consumer eCommerce Payment Services Mobile 78

ROI Revolution

OCTOBER 4, 2021

Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions. Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Attribution, unique.

Multi-channel 147

Multi-channel White Paper Consumer Social Media 147

Kibo

MAY 15, 2020

Personalized marketing is a strategy by which marketers leverage data and analytics to deliver personal experiences to customers and prospects. As part of a brand’s personalization strategy, it can lead to more revenue and better customer relationships. Personalization is more than just addressing your customer by name.

Marketing 62

Marketing Recommendation Information Customer Experience 62

ROI Revolution

DECEMBER 10, 2019

It’s been a year of tremendous change for digital marketers (as always) as trends like machine learning & artificial intelligence (AI) continue to take off, digital advertising outpaces traditional channels, and mobile growth continues to crush records. Google Marketing Live 2019 in Review. But Wait, There’s More!

Blog 88

Blog Marketing SEO Article 88

ROI Revolution

OCTOBER 6, 2021

Organizations are reimagining how they collect and leverage data throughout all stages of the customer lifecycle. For 39% of companies , the introduction of new privacy laws resulted in limited information collected or included in customer profiles. How cookie deprecation will impact your customers. September 1.

Consumer 78

Consumer eCommerce White Paper Marketing 78

ROI Revolution

SEPTEMBER 8, 2021

How cookie deprecation will impact your customers. 41% of digital marketers have considered adopting new advertising channels and/or platforms to align with new privacy regulations. By late 2023, Google will phase out third-party cookies running on Chrome and transform how brands track, target, and engage with customers.

Consumer 78

Consumer eCommerce White Paper Mobile 78

ChannelAdvisor

MARCH 2, 2017

This can result in a complex “applications hairball” that’s rife with manual tasks and bottlenecks, increases the risks of errors and can hurt the customer experience and limit growth. Download the white paper, From QuickBooks to Cloud Financials to learn more. appeared first on Channel Advisor. Going to Catalyst?

White Paper 56

White Paper Demo Information Technology 56

ChannelAdvisor

MARCH 22, 2017

This can result in a complex “applications hairball” that’s rife with manual tasks and bottlenecks, increases the risks of errors and can hurt the customer experience and limit growth. Download the white paper, From QuickBooks to Cloud Financials to learn more. appeared first on Channel Advisor. Going to Catalyst?

White Paper 40

White Paper Demo Information Technology 40

Retail TouchPoints

SEPTEMBER 13, 2021

Omnichannel Offerings for Channel-Agnostic Consumers. As the separation between physical and digital continues to blur, retailers must throw out traditional ideas about the role physical locations play in the customer journey. That omnichannel view of understanding is terribly important.”.

eCommerce 265

eCommerce White Paper Omnichannel BigCommerce 265

Kissmetrics

NOVEMBER 27, 2018

No one wants to read an essay or a white paper. And no, I am not talking about making your content mobile compatible or leveraging AMP framework (although those are good ideas). For example, it is easier to watch video-based content on your mobile phone when on the bus or listen to podcasts while you are driving.

Blog 263

Blog White Paper Article Marketing 263

ROI Revolution

DECEMBER 13, 2021

Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions. Similar to how Amazon DSP uses Amazon customer data, Walmart’s DSP will give brands access to in-store and online Walmart shopping data to deliver personalized shopping experiences. December 6. this year to reach $13.41

Multi-channel 78

Multi-channel Consumer Marketing Channel 78

ROI Revolution

DECEMBER 6, 2021

Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions. Mobile is the top category for US programmatic video ad spend at 75%, followed by connected TV at 16% and desktop at 9%. Kroger’s customer loyalty program will be the source of the new marketplace.

Multi-channel 78

Multi-channel Consumer Marketing Shipping Costs 78

ROI Revolution

NOVEMBER 1, 2021

Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions. Kroger’s customer loyalty program will be the source of the new marketplace. By early 2022, Google will phase out third-party cookies running on Chrome and transform how brands track, target, and engage with customers.

Multi-channel 78

Multi-channel Consumer White Paper Marketing 78

ROI Revolution

JANUARY 13, 2022

The update created a requirement for users to opt into phone tracking and data sharing that helps advertisers target ideal customers. With Chrome having over 70% of the market share for browsers, this shift will have a huge impact on how brands track, target, and engage with customers. But Apple’s iOS 14.5 How iOS 14.5 November 10.

Consumer 78

Consumer eCommerce Mobile Social Media 78