Retail TouchPoints

FEBRUARY 2, 2024

This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce. As was often the case, Jobs was ahead of his time.

Omnichannel 287

Omnichannel Payment Services Technology Banking 287

Retail TouchPoints

MARCH 6, 2024

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a major cost of doing retail business of any kind, but especially online.

Customer Experience 272

Customer Experience Shipping Costs eCommerce Improvements 272

Retail TouchPoints

OCTOBER 4, 2023

Flexibility and timeliness are absolutely key when it comes to responding to fast-moving buying trends, as retailers must balance longer-term buying choices with customers’ shorter-term impulse decisions. By personalizing the customer journey using composable commerce, they can now deliver a first-class digital purchasing experience.

Omnichannel 263

Omnichannel Merchant Services BigCommerce Payment Services 263

Retail TouchPoints

APRIL 6, 2022

Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally. Nordwind Capital, which initially invested in the company in 2017, will retain its majority stake after the transaction. .

Omnichannel 259

Omnichannel Management Channel Consumer 259

Retail TouchPoints

MARCH 9, 2023

My daughter lives in technology. We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

Omnichannel 278

Omnichannel Social Media Mobile Fashion 278

ESW

MARCH 5, 2024

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.

Omnichannel 88

Omnichannel Multi-channel Retail Shipping Costs 88

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 524

Channel Technology Customer Experience B2B 524

Retail TouchPoints

FEBRUARY 17, 2022

Chico’s will leverage fabric’s technology, including omnichannel order management and inventory systems, to power its commerce offerings across the entire company. In return, fabric will tap Chico’s expertise as an omnichannel boutique retailer to drive its own development and innovations. “We

Technology 272

Technology Omnichannel Improvements Shipping 272

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

Customer 263

Customer Multi-channel Channel Customer Experience 263

Retail TouchPoints

DECEMBER 14, 2020

Omnichannel Means One Channel, Not Two Connected Channels. For many retailers, omnichannel is about enabling the in-store experience online and vice versa, letting shoppers freely switch channels during their journey. Production is No Longer a Challenge, but Logistics Remain Strained.

Omnichannel 305

Omnichannel Webinar Merchant Services Supplies 305

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 241

B2B eCommerce BigCommerce Omnichannel 241

Retail TouchPoints

AUGUST 19, 2022

Faced with an endless number of brands, product options and channels to shop through, consumers are looking for the perfect combination of “value” and “values.” Retail TouchPoints (RTP): How have shifts in consumer behaviors and expectations impacted the way retailers invest in technology? But has it changed their priorities at all?

Technology 265

Technology Shipping Costs Omnichannel Mobile 265

Retail TouchPoints

DECEMBER 14, 2020

The pandemic has created challenges for retailers at many levels: business viability, supply-chain disruptions, predictability, customer relationships — the list goes on. As businesses move online, quickly adapting to maintain a seamless customer experience has become mandatory. Email works well for intricate customer inquiries.

Omnichannel 248

Omnichannel Live Chat Channel Improvements 248

Retail TouchPoints

AUGUST 2, 2023

Focusing on the Fundamentals With the splashy, often short-sighted, tactics that used to work no longer bringing in results, DTC brands are being forced to go back to retail fundamentals — good products and a good customer experience. “ said David Spector, Co-founder and Chairman of ThirdLove.

Omnichannel 241

Omnichannel Social Media Shopify Shipping Costs 241

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. That’s a problem.

Customer Experience 288

Customer Experience Customer Channel Omnichannel 288

Retail TouchPoints

SEPTEMBER 22, 2023

Meanwhile, consumers return to brick-and-mortar stores and seek omnichannel experiences. Retailers increasingly strike balances between direct-to-consumer ecommerce and omnichannel strategies to keep products in stores and in front of consumers. Creates fast feedback loops and happier customers. Retailers have options.

Shipping Costs 258

Shipping Costs Omnichannel Supplies Shipping 258

Retail TouchPoints

DECEMBER 13, 2021

When many of our customers think of Google, they think of Google at large — Ads, Shopping, Maps or GPay. For example, Albertsons is leveraging Google Maps capabilities to enable omni-shopping services that put Albertsons closer to the customer and offer a service that connects you back to their store.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

MARCH 14, 2024

The four key strengths that retailers need to build or to nurture are: data depth; data quality; a simple process for media buyers; and a technology stack that enables data management, audience building, tracking, measurement and billing. Kroger’s data arm is known for its detailed customer insights and omnichannel sales reporting.”

Retail 294

Retail Omnichannel Consumer Channel 294

Retail TouchPoints

JANUARY 26, 2022

Zaballero: This is more a question of how corporate communications can react to better support the customer shopping experience. Retail store design is a multi-year investment in capital, and therefore it is easier to adapt to unprecedented changes through brand communication and customer service models.

Technology 285

Technology Multi-channel Department Stores Definition 285

Retail TouchPoints

OCTOBER 5, 2021

We realized that our customers’ definition of ‘convenience’ had changed. Customers want personalized, convenient shopping experiences. In fact, according to Forrester, customers are 2.4 With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue.

Omnichannel 262

Omnichannel Customer Loyalty B2C B2B 262

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels.

Omnichannel 263

Omnichannel Marketing Social Media Channel 263

Retail TouchPoints

NOVEMBER 3, 2023

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand. We were able to reach more customers and reach them more efficiently while spending 40% less.”

Channel 271

Channel Apparel Customer Marketing 271

Retail TouchPoints

JUNE 28, 2023

Under Armour has named long-time Marriott executive Jim Dausch as its new Chief Customer Officer (CCO), effective July 24, 2023. The retailer also has promoted Danny Miles to EVP, Chief Technology Officer and announced the departure of current COO Colin Browne and Chief Product Officer (CPO) Lisa Collier.

Multi-channel 279

Multi-channel Customer Supplies Apparel 279

Retail TouchPoints

JUNE 7, 2023

Sensory design is now recognized as a powerful sales tool — the senses play a critical role in human perceptions and can create positive experiences that delight and engage customers. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. virtual reality).

Technology 275

Technology Retail Customer Experience Presentation 275

365 Retail

MARCH 13, 2023

According to Harvard Business Review, 73% of all consumers now use multiple channels during their purchase journey. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits? But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?

Omnichannel 73

Omnichannel eCommerce Shipping Costs Social Media 73

Forrester eCommerce

OCTOBER 21, 2019

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone.

Channel 316

Channel Management Technology Customer Experience 316

lateshipment

APRIL 28, 2024

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?” So, coming back to the question, “ What do customers want?” The Need To Focus On CX In Today's Business Landscape Customer demands are never the same.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Retail TouchPoints

JULY 19, 2023

By replacing its legacy POS with NewStore’s omnichannel cloud platform, the London-based brand can now run its entire retail operations via iPhone. With NewStore , the brand has unified its direct offline and online channels to helps drive operational efficiency and improve the customer experience.

POS 215

POS Mobile Omnichannel Accessories 215

Retail TouchPoints

JUNE 22, 2023

And despite having an incredibly loyal customer base, Anthropologie has focused on expanding its reach, especially among consumers in their late 20s through early 40s — and a few more as well. In marketing, it’s not about one channel or another; you need the portfolio because things can change,” Preis explained. But you can’t get lazy.

Customer 270

Customer Clothing Consumer Fashion 270

365 Retail

NOVEMBER 28, 2022

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. Within the context of Omni channels, retail formats have also undergone significant development and have become more responsive to the retail environment and customers. Acknowledging the power of technology .

Omnichannel 98

Omnichannel Customer Experience Management Payment Services 98

Retail TouchPoints

MAY 20, 2022

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. Loyalty to those stores used to be 100% — a top customer would go to Neiman Marcus for everything and not go anywhere else. And earn his stripes he has.

Omnichannel 244

Omnichannel Department Stores BigCommerce Fashion 244

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 235

Channel Management Customer Data Technology 235

Retail TouchPoints

FEBRUARY 5, 2021

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges. Fostering Systems Integration and Visibility.

Omnichannel 179

Omnichannel Payment Services Specialty Retailers Customer Loyalty 179

Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Take the quiz and find out for sure. .

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Groove

APRIL 16, 2024

A user-friendly interface and plenty of customization options are two of the big reasons why Shopify has reached its current level of popularity. Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364