Remove Channel Remove Data Remove Marketing Remove Shipping Costs
article thumbnail

4 Back-of-the-Office Opportunities to Lift Recommerce’s Profitability

Retail TouchPoints

While that’s attractive marketing fodder for retail CMOs who want to appeal to environmentally minded consumers, CFOs will appreciate the potential profitability of selling an article of clothing not just once but twice or more in the circular economy. Opportunity #1: Cost-efficient inventory management.

article thumbnail

4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Remember, all channels work together. Don’t delay.

Marketing 325
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximizing Profits on Amazon: Understanding and Boosting Net Profit Margins

Algopix

Understanding Net Profit Margin Net Profit Margin Defined Net profit margin, a linchpin in financial analysis, encapsulates the percentage of revenue retained as profit after meticulously accounting for all expenses. Product Pricing Strategy Balancing act: Competitive pricing vs. profitability.

article thumbnail

Data-Driven Sustainability: How Supply Chain Efficiency and Clienteling Drive More Sustainable Operations and Customer Choices

Retail TouchPoints

The brands we work with are pursuing a multitude of sustainability initiatives, from improvements in their supply chain to innovative ways to extend the usable life of their products through curated resale channels. Sustainability can be highly data-driven.

Supplies 237
article thumbnail

An In-Depth ShippingEasy Review: What This Shipping Solution Has to Offer

Ecommerce Platforms

So, hopefully, by the end of this blog post, you'll have a better idea of whether this solution meets the shipping needs of your business. If you haven't gathered from ShippingEasy's name, ShippingEasy is a shipping platform (Duh!). Headquartered in Austin, TX, ShippingEasy truly excels in streamlining your shipping operations.

article thumbnail

Holiday Season Marketing Calendar and Shipping Deadlines [2021]

lateshipment

The other is being aware of the important dates and deadlines associated with shipping carriers and important eCommerce events. Read on to get access to all the critical data you need to plan your marketing game this holiday season. eCommerce 2021 Holiday Calendar for Marketing Campaigns. Halloween - Sunday, 31st October.

article thumbnail

Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Finding Partners to Tackle Fulfillment Complexities These developments are part of a larger trend of outsourcing fulfillment’s last mile, traditionally the most expensive leg of the product’s journey, to partners that specialize in mastering its complexities. The percentage using third-party companies also rose, from 29% to 38%.