Remove Channel Remove eCommerce Marketing Remove Events Remove Multi-channel
article thumbnail

Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Multi-variate testing.

article thumbnail

Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

The engagement we saw with our Alice’s Table workshops led us to bring a new offering to our customers for Mother’s Day — a live shopping event. The event featured four moms from different walks of life as they shared curated collections from four of our brands. And, we hope we have built an integral relationship with our customers.

Customer 250
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events.

eCommerce 265
article thumbnail

9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. This four-day event features speakers from innovative brands like Wayfair, Neiman Marcus, Bauble Bar, and Peapod — among others. Tapping Into The Omni-Channel Nature of Today’s Consumer.

article thumbnail

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

article thumbnail

Black Friday and Cyber Monday Weekend | Registering an All-Time High

ChannelSale

Amazon announced November 17 to 27 as the 11-day shopping event to capitalize on the Christmas sales. It sold over 1 billion items during the event but did not share its sales value or year-to-year growth. Amazon marketplace had the highest traffic from US purchasers during the event, accounting for 26.5%

article thumbnail

The 6 best Attentive alternatives for 2023 (free and paid)

Omnisend

Omnisend : Best for ecommerce Shopify review: 4.8/5 This tool empowers marketers to run promotional SMS campaigns with ease thanks to its pre-built automation workflows. And unlike Attentive, which lacks international coverage, Omnisend supports all countries for SMS marketing to help you connect effectively with your global audience.