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Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Retail TouchPoints

Accepting the reality that “not many people care about insurance,” Alyson Griffin, Head of Marketing for State Farm, shared that the brand has embraced the “Jake from State Farm” persona, who actively engages with consumers (especially Gen Z) on TikTok and has even popped up at a Kansas City Chiefs game next to Travis Kelce’s mom. “We

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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

When implemented strategically, employee advocacy can be a game-changer in the retail industry. This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire.

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Make It Big 2022: Everything You Need to Know About the Virtual Bigcommerce Conference

Ecommerce Platforms

Workshops to expect The lineup of guest speakers Keynote speakers How to register for the 2022 Make it Big Conference. There are several speakers, workshops, and Q&A sessions throughout each day; most segments range from 30 minutes to 1 hour. Workshops and Topics at Make it Big 2022. When is it? How much does it cost?

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6 Marketing Traps You Can Catch Students With

RetailMinded

Hop on Social Media According to the Pew Research Center, 35% of US youth say that they are on at least one of the existing social media platforms almost constantly. This fact demonstrates the huge popularity of social media as a communication and leisure channel among students.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees.

Workshop 419
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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. It’s no wonder that influencer marketing is considered the fastest-growing channel for acquiring customers online. This works for most social media platforms.

Marketing 419
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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Like all aspects of marketing, they aren’t just relevant to one channel such as SEO. This is an important one, because if you’re new to the game both online and offline, then your strategy for building growth and trust is going to look different to if you’re established and proven. See what they’ve got, and go one up on that.

SEO 416