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5 strategies to stand out during BFCM

lateshipment

Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Ever wondered how ‘Black Friday’ came into existence?

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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.” In the U.S.

Retail 285
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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

Consumer 306
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How to Implement a Successful Retail Media Network

Retail TouchPoints

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom. Identify talent gaps.

Retail 268
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Amazon vs. Walmart: Where Should You Sell?

Algopix

Amazon’s Audience Amazon has a broad and diverse customer base, which spans across different demographics, age groups, and income levels. Integration and Multi-Channel Selling If you want to diversify your sales channels, you need to consider how well each platform integrates with other e-commerce channels.

eCommerce 121
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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

Tmall Luxury Pavilion currently features more than 200 luxury brands (up from 150 before the pandemic) from all the major luxury groups — Hermès , Chanel , Richemont , Kering and LVMH — which combined introduce more than 30,000 new products on the platform every month. Today 96% of Chinese consumers shop online-offline, or cross-channel.