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5 strategies to stand out during BFCM

lateshipment

Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Ever wondered how ‘Black Friday’ came into existence?

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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.” In the U.S.

Retail 254
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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

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7 Tips To Recruit Power Sellers to Your Marketplace

Algopix

If you’re looking to create a multi-vendor eCommerce marketplace, one of the most important things to consider is how to attract the right vendors to your marketplace. Reaching out to sellers via social media and other online marketplaces is a great idea; however, in-person meetings are also highly effective.

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The Gateway To Gen Z Consumers (And How It Differs From Millennials)

RTP blog

Instead, they Facetime friends in video group chats after school. As they shop, they take photos of cool sightings around the store and hold polls on social media for what to buy. They have never lived in a world without computers (a.k.a. instant access to vast information at all times).

Consumer 150
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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

Tmall Luxury Pavilion currently features more than 200 luxury brands (up from 150 before the pandemic) from all the major luxury groups — Hermès , Chanel , Richemont , Kering and LVMH — which combined introduce more than 30,000 new products on the platform every month. Today 96% of Chinese consumers shop online-offline, or cross-channel.