Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. What process did the agency use?

PPC 109

PPC eCommerce Marketing SEO 109

Algopix

SEPTEMBER 12, 2023

In addition to its great inventory and sync functions, the software offers fast and reliable bulk upload of SKU data and images to Amazon and other channels and provides the option to customize product descriptions and shipping details as well as to edit product listings. Splitly offers Starter, Growth, Business and Enterprise plans.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Store Growers

MAY 16, 2019

So when we look at it from a PPC perspective, their domain choice was a good one. In Away’s market, this ad type comes up a lot on mobile searches. Exploring the Away YouTube channel , they only have 668 subscribers (which is just a tad over the Store Growers YouTube channel , which you should subscribe to!).

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

ROI Revolution

APRIL 12, 2022

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile.

Marketing 172

Marketing Social Media White Paper SEO 172

BigCommerce

NOVEMBER 28, 2017

mobile and iOS v. You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Niche PPC Strategies. Which channels did they invest most in? Mobile Orders Surpass 50%. Cyber Week 2017 Mobile v.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Store Growers

OCTOBER 12, 2016

Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. That said, some of these metrics vary between studies. Sales channels (by revenue). Source: Channel Pilot presentation. This chart shows some alternatives to the tried and true channels.

eCommerce 144

eCommerce PPC Mobile Channel 144

Omnisend

JANUARY 5, 2024

Here are just some of the benefits:: Increased visibility More credibility Owned channel (no need to worry about social media algorithm updates) More control over customer experiences Exactly what you want your brand to deliver, right? More and more people continue to use the internet via mobile devices. Now, let’s get to work.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

Store Growers

MAY 1, 2019

Data disclaimer: I try to focus on recent, high quality studies with a large enough sample sizes. But benchmarks can vary between studies for a number of reasons. Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. Mobile: 53% (vs 52% in 2017).

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

ROI Revolution

JULY 18, 2019

It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing. Just like almost everywhere else, one major trend we’re seeing in paid search is a shift to being mobile-focused. Therefore, it’s very important to optimize your site for mobile.

PPC 68

PPC Mobile Internet Retail Marketing 68

BigCommerce

NOVEMBER 2, 2017

The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 21 Apple Pay Tips and Why It’s the Future of Mobile Payments. Mobile Optimization.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

FastSpring

NOVEMBER 12, 2019

Personalize communication across all channels. Make your site mobile-friendly. What channels will help advertise your deals the best (Twitter, PPC, Facebook, etc.). What channels you’ll be using to advertise your BFCM deals. Get All Your Channels on the Same Page. Make Your Site Mobile-Friendly.

Payment Services 69

Payment Services Multi-channel Mobile PPC 69

Kissmetrics

SEPTEMBER 17, 2021

Finally, the “Mobile Footprint” tab tells you which carrier and devices your followers mostly use. You now hold a great deal of data that you can use to improve your social channels and your business as a whole. New sales channels and promising promotional strategies are some things to expect. It’s time to get marketing.

Social Media 358

Social Media Information PPC Beauty and Health 358

Kissmetrics

OCTOBER 26, 2020

They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website. Asking for case studies and the references that go along with them is a good start.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. According to an Infolinks study, 86% of U.S. Buyer and Recency Segments are running on Facebook Advertising and AdWords channels.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. Marriot Bonvoy had a 3.4x Add Polls to Your Snapchat Ads.

Social Media 348

Social Media eCommerce Download White Paper 348

Kissmetrics

MARCH 16, 2018

What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. In a recent case study, Intronis , a cloud backup and data protection company, implemented direct mail efforts to reach big clients. He couldn’t reach the prospects he needed through typical marketing channels.

Marketing 249

Marketing Mobile PPC Games 249

Inflow Insights

JULY 13, 2021

Depending on which study you look at , the average conversion rate for an eCommerce website is between 1.4%–5%. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Read our eCommerce giveaway case study now. Offer landing pages are great for PPC, social, and affiliate channels.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

APRIL 30, 2021

Spoiler alert: It might actually be better for your PPC strategy in the long run!). If you shop on your phone for a pair of shoes but buy them on your laptop, you might still see ads for those shoes on your mobile device—which is terrible for ad spend, as brands waste money targeting users that have already converted.

Marketing 255

Marketing Information PPC Social Media 255

BigCommerce

DECEMBER 13, 2017

When we were selling mobile device products on Amazon we created an ubiquitous effect by promoting our reviews on all of our other channels. These channels include: Facebook. Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. They can be advertised using PPC.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. “Everyone” says we’re living in the mobile-first world, but are we? However, the best practices for each niche may differ.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

BigCommerce

JUNE 27, 2017

By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. Efficiency of traffic acquisition channels. For example, a certain browser may have difficulty displaying your website. Conversion rate. Heuristic analysis.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

Algopix

JULY 3, 2019

In addition to its great inventory and sync functions, the software offers fast and reliable bulk upload of SKU data and images to Amazon and other channels and provides the option to customize product descriptions and shipping details as well as to edit product listings. www.sellbrite.com. www.sellbery.com.

Multi-channel 60

Multi-channel Shipping Costs eCommerce Software WooCommerce 60

ROI Revolution

JANUARY 25, 2023

 Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars. Drive downloads to your mobile app from your website.   We’ve seen that more and more, creative needs to be developed per channel.

eCommerce 78

eCommerce Social Media SEO Payments 78

Ecommerce Platforms

MARCH 10, 2021

Mobile data access for all Semrush users. With the entire web now covered by mobile-first , access to mobile databases is a must-have for any digital marketer. After all, desktop and mobile data can sometimes vary considerably, and it is mobile that shapes the future of digital marketing.

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

BigCommerce

AUGUST 31, 2017

Yet, channel distribution is necessary in order to win sales. These marketing channels are essential to increasing sales over the holidays. Determine which channels to focus on: Will it be email, blog posts, Facebook ads, etc.? Send a lot of email and exhaust your social media channels. Social ads are a must!

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Email Audience

SEPTEMBER 19, 2020

Implemented online marketing strategies, managed SEO activities, and maintained virtual business relations through various channels. Written content: articles, press releases, publications, case studies, brand messaging. Mobile traffic growth by 38% in 3 months. Include numbers, percentages, and amounts. Add Links to Your Work.

Marketing 40

Marketing Social Media PPC SEO 40

BigCommerce

OCTOBER 4, 2017

Part 10: Ecommerce SEO Case Studies. Provide a better user experience via a faster site, a better mobile experience, a more intuitive interface, etc. Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). I hope by now you understand why Google is one of the best marketing channels.

SEO 419

SEO eCommerce Gifts Blog 419

ROI Revolution

AUGUST 5, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

BigCommerce

JUNE 27, 2017

Are they just the ones that have an ad or PPC campaign linked to them? Personalizing landing pages by using common personalization techniques and readily available information, such as geolocation, advertising channel, gender, etc., It seems that there is no lack of potential landing page candidates on any given ecommerce website.

eCommerce 258

eCommerce Information Shipping Costs PPC 258

ROI Revolution

JULY 1, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 2, 2021

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. Digital emerged more than ever as a channel for consumers looking for home products.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

Omnisend

APRIL 20, 2021

Check out this case study to see how they did it. Generally, the best solutions involve a combination of different channels, each with perfectly crafted messaging to help shoppers overcome their apprehensions. Acquiring customers via PPC advertising is now much more effective because of its powerful targeting capabilities.

Payments 132

Payments Shopping Carts Shipping Costs Merchant Services 132

ROI Revolution

MARCH 2, 2021

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% 2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). For mobile app orders, interest has grown from 16% to 28%.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

APRIL 8, 2021

Mobile revenue predictions for 2021 and how you can take action. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% to reach $9.92

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

MAY 6, 2021

Global mobile payments make up 46% of that, amounting to a total of $102.7 In 2018, global mobile payments accounted for just 18.9% Mobile revenue predictions for 2021 and how you can take action. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

OCTOBER 7, 2021

Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year. billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78