Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

MAY 1, 2020

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. You can do this by analyzing past case studies to determine: How did the agency actually get the results? What process did the agency use?

PPC 109

PPC eCommerce Marketing SEO 109

Store Growers

MAY 16, 2019

So when we look at it from a PPC perspective, their domain choice was a good one. In Away’s market, this ad type comes up a lot on mobile searches. The post How Away Uses Google Ads (Case Study) appeared first on Store Growers. Getting a click on the “away” keyword costs $0.49 While away carry on costs $0.94

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Inflow Insights

MARCH 20, 2018

Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? Be prepared for growth (with an up-to-date, mobile-friendly site). Contact us here. Our Approach with This 7-Figure Budget: Cleanup and Sculpt. We used several approaches with this client to improve their results.

eCommerce 148

eCommerce PPC Marketing SEO 148

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Content Pruning Case Study #2. Content Audit Strategies. #3:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

OCTOBER 7, 2021

Here are some ways to collect first-party data to help you get started: online surveys sign-up forms newsletters community polls SMS answers mobile notification responses direct mail (offline post), etc. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies. Sounds exciting? Focus on Personalization. What would you prefer?

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

OCTOBER 29, 2020

Winning marketers study their audience. Almost 60 percent of the elite marketers featured in their study conduct audience research once or more per month. Elite marketers study their audience, conducting audience research once or more per month. SEO, PPC, Social media). Remember the research I shared earlier?

Marketing 363

Marketing Document Channel Social Media 363

Store Growers

OCTOBER 12, 2016

Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. That said, some of these metrics vary between studies. Mobile: 41%. Some countries will skew a lot more towards mobile. Mobile: 21%. Google PPC. Facebook PPC. Desktop: 41%.

eCommerce 144

eCommerce PPC Mobile Channel 144

Store Growers

MAY 1, 2019

Data disclaimer: I try to focus on recent, high quality studies with a large enough sample sizes. But benchmarks can vary between studies for a number of reasons. Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. Mobile: 53% (vs 52% in 2017).

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

ROI Revolution

JULY 18, 2019

It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing. Just like almost everywhere else, one major trend we’re seeing in paid search is a shift to being mobile-focused. Therefore, it’s very important to optimize your site for mobile.

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

JANUARY 27, 2022

Google Launches Shops Section in Mobile Search Results. To continue expanding the usefulness of search results for both users and merchants, Google has launched the Shops section of SERPs for mobile devices (US-English only). This feature may not be available for every relevant mobile search yet. Yoast SEO Blog.

SEO 78

SEO White Paper Shopify Mobile 78

Algopix

SEPTEMBER 12, 2023

By leveraging machine learning technologies, the tool studies millions of Amazon data points and returns valuable insights with their Keyword Index Checker and Keyword Tracker. River Cleaner enables PPC campaign optimization, personalized follow-up emails, and alerts of TOS changes.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Kissmetrics

OCTOBER 26, 2020

They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website. Asking for case studies and the references that go along with them is a good start.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

FastSpring

DECEMBER 18, 2020

Instead, studies show that 73% of today’s B2B buyers are millennials who are involved in the decision making process at a company. The changes mean a CEO can make a purchase using their mobile phone while waiting in an airport, which was impossible to do even a decade ago. Social proof such as testimonials and customer stories.

B2B 148

B2B eCommerce Payment Services SEO 148

FastSpring

NOVEMBER 12, 2019

Make your site mobile-friendly. What channels will help advertise your deals the best (Twitter, PPC, Facebook, etc.). For example, you might not usually use PPC, but it can help showcase your offers over BFCM. Make Your Site Mobile-Friendly. Lastly, prep your site for customers shopping on their mobiles.

Payment Services 65

Payment Services Multi-channel Mobile PPC 65

Inflow Insights

JANUARY 12, 2021

In this case study, we’ll share how we took Vitrazza Glass Office Chair Mat’s Facebook Ad Account from spending $1,500 a month to $30,000+ a month profitably — at a lifetime 4.2X UGC content that is recorded in a square or horizontal format lends itself best to the mobile feed placements on both FB and IG. We heartily agree.

Events 154

Events Consumer eCommerce Gifts 154

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. According to an Infolinks study, 86% of U.S. 69% of shopping carts are abandoned (based on 37 different studies). I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. Limiting your opportunity to buyers who have a long conversion path. Mistake #3. No wonder 86.6

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

BigCommerce

JUNE 27, 2017

By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

Algopix

JULY 3, 2019

By leveraging machine learning technologies, the tool studies millions of Amazon data points and returns valuable insights with their Keyword Index Checker and Keyword Tracker. River Cleaner enables PPC campaign optimization, personalized follow-up emails, and alerts of TOS changes.

Multi-channel 60

Multi-channel Shipping Costs eCommerce Software WooCommerce 60

GetElastic

SEPTEMBER 15, 2021

Amazon launched Amazon Personalize to enable merchants to utilize demographic and user activity data to create recommendation libraries; Personalize studies this data and utilizes algorithms to optimize recommendations, improving sales and conversions.

B2B 146

B2B eCommerce Customer SEO 146

AcquireConvert

OCTOBER 23, 2022

Standard SEO services should include keyword research, technical SEO and site organization, strategies to increase page-load speed and mobile friendliness, recommendations for onsite optimization, link-building, and so on. According to Ahrefs 2018 industry study, SEO experts charge from $75 to $150 USD per hour. Set realistic goals.

SEO 28

SEO Shopify PPC Recommendation 28

Demac Media

JULY 31, 2017

This not only made the online shopping process easier for potential customers, it increased Boathouse’s Quality Score; a crucial factor in Google’s rating of your keywords and PPC ads, that’s used to determine cost-per-click and ad rank. Read more: Check out our full case study featuring the success of Boathouse by clicking here.

Marketing 48

Marketing Magento PPC Apparel 48

ROI Revolution

APRIL 12, 2022

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile. On desktop, 44.6%

Marketing 172

Marketing Social Media White Paper SEO 172

Inflow Insights

SEPTEMBER 16, 2019

In addition to testing chat on behalf of our clients, we compile an annual Best-in-Class research study of eCommerce brands within the industry at-large. In our annual Best-in-Class study we review these brands for many other features and considerations in addition to live chat. Mobile (smartphone): 2.25%. Tablet: 4.06%.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

BigCommerce

NOVEMBER 28, 2017

mobile and iOS v. Niche PPC Strategies. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday. In 2017, 47% of orders were from Desktop devices while 53% were from Mobile devices –– almost the exact inverse! Cyber Week 2017 Mobile v.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

eCommerce CEO

MAY 3, 2018

It’s fast becoming a popular marketing choice for eCommerce, with some studies proving that they result in as much as a 26% higher conversion rates for product listing than traditional search text ads. Start with mobile ads before adding desktop shopping ads to find the optimal placement for you. Google Shopping Campaign Bids.

Shipping Costs 62

Shipping Costs PPC Clothing Shipping 62

ROI Revolution

MARCH 30, 2023

Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

Kissmetrics

MAY 26, 2021

With that in mind, let me show you why it might be worth launching a Bing PPC ad campaign. Finally, according to a Wordstream study , the average click-through rate (CTR) for Bing Ads is 1.25 Say you discover you get the most conversions from mobile devices on weekends before 5 p.m. Why Should You Run a Bing Ads Campaign?

PPC 347

PPC Other Definition Improvements 347

Kissmetrics

NOVEMBER 4, 2020

So you can read articles in your leisure time, even on its mobile app. On Pocket’s iOS and Android mobile apps, you can even listen to your saved articles using Text-To-Speech (TTS). It’s even more critical if you get a major chunk of mobile traffic. Let me show you how with a live case study. Redirect Path.

SEO 363

SEO Article Social Media Mobile 363

Inflow Insights

JULY 13, 2021

Depending on which study you look at , the average conversion rate for an eCommerce website is between 1.4%–5%. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Read our eCommerce giveaway case study now. Offer landing pages are great for PPC, social, and affiliate channels.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

NOVEMBER 2, 2017

The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 21 Apple Pay Tips and Why It’s the Future of Mobile Payments. Mobile Optimization.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Kissmetrics

APRIL 30, 2021

Spoiler alert: It might actually be better for your PPC strategy in the long run!). If you shop on your phone for a pair of shoes but buy them on your laptop, you might still see ads for those shoes on your mobile device—which is terrible for ad spend, as brands waste money targeting users that have already converted.

Marketing 255

Marketing Information PPC Social Media 255

Inflow Insights

APRIL 16, 2019

Then we can’t create case studies like this one.). 4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers — no surprises there. In the end, we may have 6 tiers setup for a client; 3 for desktop and 3 for mobile.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

BigCommerce

DECEMBER 13, 2017

When we were selling mobile device products on Amazon we created an ubiquitous effect by promoting our reviews on all of our other channels. They can be advertised using PPC. Give Amazon’s suggested PPC campaigns a try. That, combined with great reviews and optimized SEO you’ll have a winning strategy.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Kissmetrics

AUGUST 5, 2021

Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. 12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI 9 PPC Ad Copywriting Secrets to Steal From the Pros Call-to-Action: 8 Tactics to Create One in 2021 + Examples. Add Polls to Your Snapchat Ads.

Social Media 348

Social Media eCommerce Download White Paper 348

Lemonstand

AUGUST 30, 2018

In our Annual E-Commerce Study: Trends and Predictions for 2018 , we analyzed over 8,000 e-commerce websites to find out their main traffic drivers and dive deeper into their marketing tactics. “Everyone” says we’re living in the mobile-first world, but are we? However, the best practices for each niche may differ.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

Kissmetrics

MARCH 16, 2018

What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. In a recent case study, Intronis , a cloud backup and data protection company, implemented direct mail efforts to reach big clients. Currently, 51%+ of traffic is now mobile and tablet based. So the try organic posting.

Marketing 249

Marketing Mobile PPC Games 249