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Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed

Retail TouchPoints

The 2022 holiday season showed slow, but steady, improvement for the retail industry. As economic headwinds curbed spending capacity, online retail grew in the U.S. Sporting Goods : 10% vs. 6%. but at its lowest rate in years: up 3.5% billion, according to Adobe Analytics. Global digital sales topped $1.1

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May E-Commerce Sales Up 81%, But Total 2020 Retail Sales Still Expected To Drop 10.5%

Retail TouchPoints

Brick-and-mortar stores are beginning to reopen in some geographies, but e-Commerce is still riding high: online retail transactions grew 81% year-over-year in May, led by sportswear and sporting goods ( 216% ), housewares and DIY supplies ( 190% ) and gaming ( 84% ), according to ACI Worldwide.

eCommerce 166
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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. digital advertising channel after paid search and paid social campaigns. trillion online during the first two years of the pandemic — $609 billion more than in the previous two years — driving spend into retail media.

Retail 274
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The Benefits of User-Generated Content in eCommerce

lateshipment

On this page, let’s take a look at the advantages of making use of content created by customers on your eCommerce website and social media accounts, as well as find out how important and powerful they can be in the online retail sphere. This is why placing UGC on your customer-facing pages/channels can be a good ploy.

eCommerce 240
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How to Create Winning Black Friday Promotions

Wiser

In a statement to Retail Dive, Ricardo Rubi of consulting firm Simon-Kucher explained how Macy’s and J.C. Penney’s holiday promotions struggled to compete with online retailers last year. . “We would have liked to see Macy’s being a bit more strategic about their promotions,” Rubi told Retail Dive.

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How to use Dropshipping in my Retail Business?

OrderDynamics

Dropshipping is an important and growing part of the retail ecosystem. Forrester Research believes that online retail in the U.S. They also estimated that by the end of 2017, 23% of online sales would be fulfilled using the dropshipping option. As an established retailer, should you consider this option?

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Holiday Season Marketing Calendar and Shipping Deadlines [2021]

lateshipment

Major retailers such as Walmart and Target have also planned to shut stores on Thanksgiving to accommodate the huge demand of shoppers storming into physical stores. Therefore, it is a better opportunity for online retailers to get more shoppers to spend with them. expected to continue this year as well.