Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: The cost of ads on social media platforms is rising steadily. KPI: Cost per mille (CPM).

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Algopix

JULY 3, 2019

The software also includes options for shipping and can be customized to meet even the most complex of business needs. They stand out with their simple pricing plan that is determined and will automatically adjust according to the monthly sales order volume of the seller. www.sellbrite.com. River Cleaner. www.rivercleaner.com.

Multi-channel 60

Multi-channel Shipping Costs eCommerce Software WooCommerce 60

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. According to an Infolinks study, 86% of U.S. Buyer and Recency Segments are running on Facebook Advertising and AdWords channels.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Algopix

AUGUST 14, 2023

This book offers advice from seasoned online sellers, helping readers grasp the nuances of sourcing, pricing, and maximizing profits through arbitrage strategies. These books dissect the FBA process, from inventory management and shipping logistics to customer service protocols.

Books 101

Books eCommerce Arts Webinar 101

Store Growers

JUNE 16, 2016

And that’s when the lessons started to get really expensive. Customer acquisition : you’re able to get these customers to your store and convert them at the right cost and scale. I would get the samples for free or at low cost and would charge for the subscription. In the beginning I only had my own time to waste.

eCommerce 138

eCommerce Subscription Shipping Costs Channel 138

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. For instance, the price may not match, or the image may not be correct.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

BigCommerce

DECEMBER 13, 2017

Brands should also invest in SEO optimization especially for Amazon as it’s a highly competitive environment for pricing, descriptions, reviews, and alternative products. Finally, you need to understand Amazon’s pricing structure and adjust your pricing with it. These channels include: Facebook.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

BigCommerce

NOVEMBER 28, 2017

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Inflow Insights

JULY 13, 2021

Depending on which study you look at , the average conversion rate for an eCommerce website is between 1.4%–5%. You’ll need to consider your customer purchase cycle, as well as the prices of your products, when choosing an offer to test. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

FEBRUARY 16, 2021

PPC and social campaigns might not be the first things that come to mind—but maybe they should. Bringing in new customers can help your brand grow, but studies show that loyal customers are the lifeblood of your business. Save on Marketing Expenses. Marketing costs money. Loyal customers can help reduce expenses.

Customer Loyalty 269

Customer Loyalty Customer Shipping Costs Social Media 269

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. percent in the United States.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

SellBrite

DECEMBER 9, 2020

This makes it a likely channel for customers to discover your product, and one that you should definitely be leveraging if you aren’t already. Google Shopping allows you to show up in multiple search results—as a website, a text-only PPC ad, and a Shopping result. Google Shopping is a marketing channel perfect for conversion.

Merchant Services 148

Merchant Services Shipping Costs Article Information 148

ROI Revolution

JANUARY 25, 2023

 Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars.  The future of search is going to be much more visual, which means that the importance of a strong cross-channel creative strategy (i.e.

eCommerce 78

eCommerce Social Media SEO Payments 78

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. However, for some industries, traditional media ads are still prevalent, as we saw in our study. The same applies to bookstores.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

Ecommerce Platforms

MARCH 10, 2021

From features and functionalities to some drawbacks and pricing, this Semrush review gives all the ins and outs of the suite, helping you to wrap your head around its final value assessment. Since it’s pretty expensive, you don’t get many platforms offering this kind of data. And if they do, it comes at extra cost.

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

Kissmetrics

OCTOBER 6, 2020

They offer SEO, PPC, paid social, and CRO services. That’s an important detail to keep in mind if you prefer one channel over another. Walmart focuses on low prices. Instead of creating discounts on the front end to win customers, your agency can make low price guarantees and warranties to win customers over.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

BigCommerce

JUNE 27, 2017

If you promise a product with a 20% discount and free shipping in the ad, then let that message be the first thing a prospect sees when she clicks through to the landing page. Are they just the ones that have an ad or PPC campaign linked to them? Prominent display of shipping terms and conditions. They left the website instead.

eCommerce 258

eCommerce Information Shipping Costs PPC 258

ROI Revolution

SEPTEMBER 1, 2020

One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April! Amazon is currently offering big price cuts for many of its connected tech devices until September 1st. Multi-channel retail marketing for the holidays.

Shipping Costs 78

Shipping Costs PPC Shipping Multi-channel 78

ROI Revolution

NOVEMBER 16, 2020

Toys & games saw the most price fluctuations over Amazon Prime Day 2020, while home improvement items saw the least. The majority of sales were driven by Sponsored Brands and Amazon’s “Back to Study” landing page. Amazon allocated 50% of their Amazon Prime Day 2020 ad spend to TV, up from 23% in 2019.

Shipping Costs 78

Shipping Costs Payments Events eCommerce 78

ROI Revolution

OCTOBER 7, 2020

With consumers more concerned about cost than ever this holiday season, the timing of Amazon Prime Day 2020 couldn’t be more perfect. One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April! August 24 update.

Shipping Costs 78

Shipping Costs Events Payments Small Business Retail 78

Omnisend

APRIL 20, 2021

Check out this case study to see how they did it. Here are the top reasons many carts are abandoned, never to be seen again: 1) Unexpected Costs. No matter your market, price sensitivity will affect your customers to a certain degree. This might include shipping costs, taxes, and other additional fees.

Payments 132

Payments Shopping Carts Shipping Costs Merchant Services 132

BigCommerce

AUGUST 31, 2017

Yet, channel distribution is necessary in order to win sales. You should know well in advance when your last shipping days are and what your Black Friday offers or any other holiday deals are, so you should be working around these. These marketing channels are essential to increasing sales over the holidays.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Kissmetrics

SEPTEMBER 17, 2021

You now hold a great deal of data that you can use to improve your social channels and your business as a whole. Going off of this example, we might experiment by offering free shipping, discounts, or other convenience as the studies suggest. New sales channels and promising promotional strategies are some things to expect.

Social Media 358

Social Media Information PPC Beauty and Health 358

BigCommerce

JULY 3, 2017

They invented the napkin-ring-shaped golf ball, that only flies 40 yards with a full swing, as a solution to the overly expensive golf course real estate. Between waiting in line at the post office and paying $18 for the “military discount” shipping option, it wasn’t easy to do. The biggest problem? So, I made my own!

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209

Omnisend

JANUARY 5, 2024

Get started with Omnisend today See pricing Still not convinced about the importance of a website? Here are just some of the benefits:: Increased visibility More credibility Owned channel (no need to worry about social media algorithm updates) More control over customer experiences Exactly what you want your brand to deliver, right?

eCommerce 88

eCommerce Payment Services SEO Social Media 88

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 5, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. 45% of shoppers are more inspired to make a purchase by convenience than price. million from 72.8

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

MARCH 2, 2021

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% 36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

OCTOBER 1, 2020

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/14 update. 7/29 update. 7/9 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. are seeing customers be less willing to pay full price. Business being good isn’t always a good thing. eMarketer). How did it happen?

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JULY 1, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. 45% of shoppers are more inspired to make a purchase by convenience than price. July 1 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 1, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. Email will be the top channel that brands use to communicate with customers and prospects in 2021, though voice search and ads are also making their way up the ladder.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

NOVEMBER 4, 2020

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/14 update. 7/29 update. 7/9 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JANUARY 5, 2021

35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses. BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. 9/14 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

DECEMBER 3, 2020

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/14 update. 7/29 update. 7/9 update.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

AUGUST 4, 2020

Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. 7/29 update. 7/9 update. 7/9 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

NOVEMBER 4, 2021

What started as factory shutdowns has snowballed into issues across the entire supply chain, from material and labor shortages to increased freight prices to extremely delayed shipping. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. How did it happen?

eCommerce 78

eCommerce Social Media Payments Payment Services 78