BigCommerce

FEBRUARY 27, 2018

But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. The reverse is true as well.

Social Media 410

Social Media Marketing Payment Services Reference 410

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. An eCommerce business can generate thousands or more customers with just one viral post on any platform. The Impact of Social Media Marketing on Brands. Mercedes Benz.

Social Media 52

Social Media eCommerce Marketing POS 52

ecomdash

APRIL 23, 2019

What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Ecommerce Loyalty Programs: What They Are. In other words, they don’t work well for companies like car dealerships, where customers only buy once in a blue moon. Use Hashtags.

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Social Media Improvements eCommerce Customer Retention 115

ecomdash

NOVEMBER 19, 2018

For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling. 1 – Facebook Pages Manager App. 3 – Planoly. 5 – Captiona.

Social Media 81

Social Media eCommerce eCommerce Marketing Download 81

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. Swimwear ecommerce brand Andie is a good example of that.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Optimizely

DECEMBER 3, 2019

Customer data might be cookies, names, addresses, emails, or mechanisms of identification, or more, and you could be sending them to social media, ad networks, your CRM, your loyalty program, your ecommerce platform, or a variety of other places. The post Get Prepared: CCPA for eCommerce Marketers appeared first on Zaius.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Kissmetrics

MARCH 30, 2018

That said, there are many ways you can use local e-commerce insights and marketing tactics to drive foot traffic to your store, and I will show you exactly how you can do this. Power these events with heavy promotion on your website and social media and your store will be jam-packed. Localize your digital ads.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Optimizely

DECEMBER 6, 2018

Isn’t that basically ecommerce marketing strategy 101?” Keep those discount codes far, far away because you have something way better in store for your ecommerce marketing plan—giving your customers the red carpet treatment! When done right, contests can increase your social media following and your email list.

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

GetElastic

AUGUST 16, 2019

Social Media. Social media offers an ability to engage with users and create a sense of connection before you approach them to buy products. If you want to reach customers and make sure you don’t end up in the corner, open your stores on social media sites. Email Marketing. Source: Statista.

eCommerce Marketing 149

eCommerce Marketing Live Chat eCommerce Marketing 149

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy? If it wasn’t hard, everyone would already be doing it.

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Omnichannel eCommerce Marketing Marketing eCommerce 191

Optimizely

MAY 6, 2019

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. For example, one company may consider the average timeline stages mentioned above as a lapsed customer, while another company may consider their customer journey spot on with this timeframe.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

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Social Media Marketing Webinar White Paper 361

Omnisend

MARCH 31, 2021

Cosmetics company Kiehl’s removed parabens from its face cream and saw a $5 million sales bump. In truth, this is less personalization and more individualization—the company recognizes the customer’s place in their journey and recommends the most timely product or information. This pays off for both the customer and company.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Groove

SEPTEMBER 1, 2020

SMS marketing stands great on its own, but it also integrates well with other forms of communication like email and social media. Integrating SMS Marketing with a tool like Klaviyo helps businesses maximize opportunity when sending out text messages. From there, companies pay as they go and can track SMS revenue.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. In the age of social media, shoppers are constantly connected online. Social selling offers you a unique opportunity to influence buyers. What is social selling? What Is Social Selling?

Social Media 52

Social Media eCommerce Merchant Services Payment Services 52

Omnisend

MAY 4, 2021

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). What are Influencers?

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Due to compliance regulations, CBD brands have limited options when it comes to promoting and selling their products.

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Consumer Social Media Technology eCommerce 289

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. Additionally, the company increased email clicks by 600%.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Revenue in the ecommerce market is projected to reach US$389,620m in 2020.

Channel 195

Channel eCommerce Social Media Magazine 195

Inflow Insights

JULY 12, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Detailed Analytics.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing Payment Services 160

Smile.io

MAY 18, 2023

If you’ve just started an ecommerce business (or are thinking about it), chances are you’ve thought about how you’re going to promote the brand. Aimless marketing is time-consuming, confusing, and inefficient. What is a marketing strategy? Why are you marketing in the first place?

eCommerce Marketing 53

eCommerce Marketing eCommerce Marketing Social Media 53

Groove

MARCH 5, 2024

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.

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Live Chat eCommerce Platforms WooCommerce Shopify 300

Retail TouchPoints

JANUARY 10, 2023

For one thing, it can lead to increased costs as companies may need to pay for additional storage space to hold the excess inventory. In addition, excess inventory can also tie up capital that could be used for other purposes, such as investing in marketing or other growth initiatives. Why is excess inventory so bad?

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Shipping Costs Payment Services Order Fulfillment Social Media 266

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. The right content.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Social media management and monitoring. Publishing.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Prisync

MARCH 13, 2018

So even though this type of content isn’t directly encouraging someone to buy a Fitbit, it encourages those who already have one to become advocates for the company. Social Media. It should come as no surprise to you that social media is important for any ecommerce store, especially electronics.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Onilab User Guides

JULY 12, 2019

Below are the biggest e-commerce brand fails that costed companies a significant amount of lost revenue reduction of customer loyalty. And behind each fail lies a marketing or design principle that was violated. Any e-commerce store has a domain name. Lack of skill with social media.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

FastSpring

SEPTEMBER 15, 2020

With each company having its own unique priorities and needs, it can be confusing as to where to even start, but hopefully, the criteria below will help you understand if taking the plunge into affiliate marketing is right for you and your team. The post Is Affiliate Marketing Right for your Company? Stay on Target.

Marketing 141

Marketing Download SEO Social Media 141

Omnisend

JANUARY 23, 2023

Top email marketing companies develop effective email marketing campaigns designed to meet each client’s unique needs, preferences, and goals. Difference between an email marketing agency and an email marketing SaaS company? An email marketing SaaS company only works with software-related businesses.

Marketing 166

Marketing Social Media SEO PPC 166

Groove

OCTOBER 1, 2020

Establish a social media branding strategy. Take advantage of marketing tools. Have an optimized email marketing strategy. Use paid media to increase reach. When establishing goals for your company or organization, be sure they're SMART - Specific, Measurable, Attainable, Realistic and Timely.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Klaviyo

DECEMBER 5, 2017

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. How’s that for a cliffhanger?

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

ecomdash

OCTOBER 23, 2018

Social Media Scheduling. Let’s face it: in today’s world, an ecommerce business needs to be present on social media. Social media platforms will help you reach a wider audience and further promote your brand. Automate your social media posts to save valuable time. Analytics Monitoring.

eCommerce Marketing 68

eCommerce Marketing eCommerce Social Media Marketing 68

Groove

APRIL 4, 2022

Conducting research to map this process enables merchants to predict how their target market will interact with the brand on the path to purchasing. Identify whether your company is striving to create a seamless online shopping experience or aiming to introduce a new product or service. How did you hear about our company?

Customer Experience 195

Customer Experience Merchant Services Customer Social Media 195

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ChannelSale

DECEMBER 4, 2023

Online shopping and social media have changed how consumers interact with brands and choose what to buy. This blog will discuss social commerce, examine its factors for growth, and explain why businesses should invest in this channel. What Is Social Commerce? Why Retailers Should Invest in Social Commerce?

eCommerce 52

eCommerce Social Media Retail eCommerce Marketing 52

Retail TouchPoints

JUNE 8, 2022

It’s only become more challenging as data sources have multiplied in recent years to encompass different social media networks as well as other customer touch points. I joined the company and thought, it’s great to work on the two companies’ integration and create a five-year roadmap to bring the two companies to new technology.

Social Media 274

Social Media Customer Data Shipping Costs Management 274

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 Now it’s up to you!

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eCommerce Marketing Marketing eCommerce Social Media 72