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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. This was the “data science” applied to create a data driven PPC campaign.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107
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Data-driven predictions for ecommerce marketing in 2018

Klaviyo

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. How’s that for a cliffhanger?

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2022 Digital Marketing Trends & Predictions

ROI Revolution

We’re excited to be sharing the insightful analysis of the answers in our upcoming 2022 State of Digital Marketing Survey, which will be released by the end of Q1. There, you’ll uncover an in-depth look at the data segmented by role, industry, company revenue, and more. Top Trends for Ecommerce Marketers in 2022.

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The Nuts and Bolts of Scaling for Marketing

Omnisend

Only about a third of new companies make it past their first decade, so we’re not kidding when we say scaling at the right time could impact the health of your business for the rest of its life. That’s where marketing comes in. It’s a great way to ensure customer retention and keep your eCommerce store top of mind.

Marketing 142
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Market Gap Analysis: Uncover Untapped eCommerce Opportunities

Algopix

Enhancing Competitive Advantage: By addressing unmet customer needs, businesses can gain a competitive advantage over rivals who are not as responsive to market gaps. Reducing Risk: By thoroughly analyzing the market, businesses can reduce the risk of entering saturated or declining markets and increase the likelihood of success.

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