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Ecommerce Technology: Augmenting Reality Augments the Bottomline

GetElastic

Augmented reality is an ecommerce technology changing the way people buy online. Elastic Path has worked on countless projects building new online experiences for companies to help them transform to the digital economy. NARS cosmetics uses Facebook’s 360 technology to interact with 3D makeup tutorials.

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Brian Beck on Documenting Objectives When Choosing a B2B eCommerce Platform

GetElastic

This post is an excerpt from Brian Beck's Billion Dollar B2B Ecommerce: Seize the Opportunity , available now. The process of choosing an Ecommerce platform can seem overwhelming, particularly for B2B organizations that have little internal expertise or experience in Ecommerce. Trends are working in your favor.

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How to Explain Headless to a 5-Year-Old

Retail TouchPoints

Standard ecommerce platforms have limitations that cause challenges in the buyer’s process. If you’re hearing the word “headless,” your customer’s online experience has room for improvement and could be limited by your current ecommerce platform’s capabilities. A platform on its own does not generate revenue or profit.

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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

What do both of these companies have in common? Tech debt from historic open source or custom-built ecommerce technology solutions slow down internal decision making and threaten internal innovation and testing. Thanks to SaaS ecommerce technology allowing brands to rapidly build modern ecommerce websites affordably.

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New Forrester Report for Brands: Gauge the Size of Your Digital Commerce Prize

ChannelAdvisor

And even within the same company, different product types may require different touchpoints at various stages of the online shopping journey. . With the right e-commerce technology in place, it’s much easier to test different strategies and discover what works best for your brand. Did you know?

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You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

BigCommerce

If you don’t, your company won’t be around in five years. I know that because I’ve seen a lot of changes to the world of ecommerce since I started working in the industry over 15 years ago. Back then, nearly all of the ecommerce sites I built were bespoke, self-hosted solutions. Companies can go to market much faster.

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Did You Hear the One About a T-Shirt Company and Double-Digit Growth?

ChannelAdvisor

Now fast forward about 15 years, and think about what it would be like to have watched that “on a whim” endeavor grow into a thriving, growing e-commerce business. After starting with a few family members in a 600 square-foot space, the company now employs 50 staff members in a facility 60 times that size.