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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

The best practices employed by the “leading-edge” and “innovative” brands quickly became the standards for every company to compete against. The highest-ranking company implemented 85% of designated best practices, a significant increase from the highest score ( 72% ) in 2021.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

of total company revenue so far this year. Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. In all likelihood, brands will have to invest in technology or identify a partner to unite and activate their first-party data. Marketing budgets are 9.5% There are many explanations.

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Multichannel Selling: The Key to Success in eCommerce

Algopix

Given that there are so many opportunities in eCommerce environments one would expect that retailers are able to direct their efforts towards capturing this multichannel demand. Why Multichannel Selling Strategy? Multichannel seems to be a big thing, but what exactly are the reasons for this? Multichannel Selling, the RIGHT way.

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How an Omnichannel Approach Can Build a More Diverse Customer Base

365 Retail

By building an omnichannel strategy, brands can diversify reach and expand their presence across different channels to communicate with audiences they may have previously failed to resonate with, as well as engage new customers. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?

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Understanding Omnichannel Commerce and Its Importance in 2021

Kibo

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. Plus it also allows customers to learn more about a product or company. Why Is Omnichannel Important?

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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions. That’s omnichannel marketing.