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Google Targets Holiday Bargain Hunters with New Search Tools

Retail TouchPoints

Details like sale prices and price drops have been part of Google search results for some time, but the new badge offers more details on specific promotional offers to make comparison shopping directly in search easier.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

One of the more jaw-dropping retail statistics of the past few months is the more than 400% increase in Walmart shopping app downloads. Target and other big box stores experienced triple-digit jumps as well. . Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Use OOH campaigns and in-store audio media to keep customers informed about ongoing promotions and retailer efforts to support them in a difficult time. .

Marketing 283
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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

With rising fuel prices, supply chain and logistics challenges, and higher labor and production costs, retailers are struggling with how to efficiently deliver a high volume of goods to consumers who have quickly become accustomed to seamless purchasing experiences. This issue isn’t just plaguing U.S.-based based retailers either.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

“While customers continue to cook more, we are seeing different shopping behaviors based on how individual customers are experiencing the current inflationary environment,” said McMullen. For other customers, whose budgets are more directly impacted by food and fuel inflation, they are actively looking for ways to save.

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How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Kissmetrics

If we were looking at this from a traditional sales funnel point of view , she’s at the “comparison shopping” stage. Some of the staff may pick it up quickly; others may need more time. Our customer journey map is less of a neatly-organized, bulleted list, and more like a mind-map that’s always being adjusted and revised.

Customer 349
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5 Ways Home & Decor Brands can Optimize the Shopping Experience

UpSellIt

Home furnishings consumers have come to expect a brick and mortar-level customer experience online. 5 Ways to Optimize the Home & Decor Shopping Experience. This is particularly true in the home and decor industry where measurements, planning, and comparison shopping can result in long consideration times.