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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We Barry noted that Best Buy’s wealth of first-party customer data gives it an advantage in its personalization efforts, particularly with its mobile app. “We

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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. This may include visual, image-based messaging and mobile video that take advantage of always-on shoppers’ short attention spans and get to the point quickly.

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Top 7 Takeaways from eTail East 2017

Optimizely

The conference brought together an audience of retailers large and small, alongside expert speakers who shared a number of cutting-edge ecommerce and omnichannel strategies. Whether you couldn’t make it to the conference this year or you skipped a few key sessions, you may have missed out on some of the best insights of the event.

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Beacon Technology: Shining A Light On Customer Experience

RTP blog

This is why it’s important for organizations to take data integration seriously. It’s about correlating location-based data, including path to purchase or non-purchase and promotion conversion rates, with other rich sources of customer data, such as purchase patterns and demographics.

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Why Augmented Reality-Based In-Store Navigation Is A Smart Investment For Retailers

RTP blog

Giving customers improved ability to navigate within a store increases loyalty to the brand. And when adding AR-based navigation to customized, data-driven offers made in real time and a digital catalog, the benefits of AR-based navigation go far beyond simply helping customers get from point A to point B. Kearney survey.

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6 CX Trends for E-commerce Businesses to Look out for in 2023

lateshipment

Hyper-personalization – With the help of shared customer data from tech stack integrations, you can enable different customer-oriented departments to initiate contextual communication with your customers based on their recent purchases, interests, etc. But what’s new in omnichannel commerce in 2023?

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6 Valuable Lessons from Etail East 2018

Optimizely

Whether you couldn’t attend the conference yourself, or you couldn’t see every session you wanted while you were there, we’ve got you covered. Between the proliferation of marketing channels and devices and the ongoing difficulties in managing customer data effectively, omnichannel isn’t getting any easier.