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Digitally Reinventing The Retail Store With Mobile

RTP blog

Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information.

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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

Even sporting goods and specialty athletic companies are seeing the benefits of appointments, as they allow associates to walk consumers through their preferred activities and make pointed recommendations based on their needs and behaviors. Are Appointments in Your Future? 4 Keys to Success.

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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

From price optimization to crafting hyper-personalized experiences and forecasting consumer trends, artificial intelligence is unlocking the potential for more captivating, innovative, and profitable marketing strategies. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.

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Part 2: How Retailers can Navigate the eCommerce Economy

GetElastic

Let’s look at some of McKinsey’s recommendations from this report, and how you can put them into action today. Recommendation: “Consumer goods companies need to be where their shoppers are; as new platforms emerge, players that can embrace them rapidly will be best positioned.”. Play strategically in the right channels.

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The Best CRM Software (In-Depth Review)

Kissmetrics

Before diving into my top recommendations, let’s talk about these different types and what they mean. So, all of the recommendations on this list fall under this category. Analytical CRMs help businesses gather, analyze, and leverage data collected from their customers. Operational. Analytical. Collaborative.

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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers.

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. This not only helps you get your brand across as many channels as possible, but also provides insightful data that you can use to scale your strategy up or down as needed in the future.