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From Obligation to Opportunity: Make Compliance Your Biggest USP

Retail TouchPoints

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. At the same time, businesses across many sectors pivoted toward offering their own payment solutions for employees and customers alike.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

Retail 298
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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139
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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. However, it requires synergy between online commerce channels and physical retail to succeed. consumers have leveraged BOPUS to make purchases. consumers have leveraged BOPUS to make purchases.

eCommerce 282
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The Best Accounting Software for Shopify Users

Ecommerce Platforms

You can link your accounting and bookkeeping software to your website, and keep your reports directly updated from Shopify. Users can invite their accountant to access Freshbooks alongside them, and discover the benefits of double-entry accounting reports. The question is: Which are the best accounting apps for Shopify users?

Shopify 192
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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. More than half of the respondents said they would trade personal and preference data to feel part of a brand’s community. . And he’s not alone.

Games 57
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What Do You Need to Know About the Shopify Amazon Integration?

Ecommerce Platforms

As you probably know, Shopify is a cloud-based, multi-channel commerce platform designed to help businesses create and manage their online store and e-commerce operations. However, the point remains that there’s enormous potential to engage with new customers. As such, it garners consumer trust.

Shopify 104