Retail TouchPoints

JANUARY 5, 2024

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

Recommendation 306

Recommendation Consumer Information Customer 306

Retail TouchPoints

FEBRUARY 27, 2024

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

Payment Services 278

Payment Services Retail POS Operations 278

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. Mobile search optimization.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

APRIL 27, 2023

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on the Roku platform. Instacart Ads allow CPG brands to connect directly with consumers online at the point of purchase.

Consumer 263

Consumer Customer Data Marketing Information 263

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. Another report, from IPC , moves that statistic up a couple of years to 2020. Another report, from IPC , moves that statistic up a couple of years to 2020. That’s a real opportunity for brands looking to grow.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

GetElastic

SEPTEMBER 30, 2021

While all companies are vulnerable, those with poor data-protection practices or those that incur data breaches due to their own negligence are particularly exposed. Below are the top 5 as reported by the site, recognize any of the brands? Think of the GDPR as a kind of consumer bill of rights governing data use.

Consumer 144

Consumer Information Fulfillment Social Media 144

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. When you’re aiming for success in the retail industry, customer experience makes a world of difference.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

JANUARY 17, 2023

Many employers have recently reported an increase in candidates suddenly ghosting on job applications. And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. For brands, these signals can be found in customer data.

Customer 321

Customer Customer Data Other Marketing 321

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. Another report, from IPC , moves that statistic up a couple of years to 2020. Another report, from IPC , moves that statistic up a couple of years to 2020. That’s a real opportunity for brands looking to grow.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. Check out our special report Modern Marketing Playbook: 3 Key Tactics for Engaging Customers in a Post-Cookie World.

Marketing 279

Marketing Consumer Download Games 279

Retail TouchPoints

APRIL 4, 2024

“There’s also a need to make sure that everybody is comparing apples to apples, because unlike other media platforms, within retail media the owner of the first-party data is also the one that is providing the media and the reporting ,” Bustos added. I thought the IAB did a great job putting a flag in the ground.”

Retail 278

Retail X-cart Banking Definition 278

Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. How Can Businesses Bring Virtual Try-Ons to Their Customers? What to Look Out For.

Retail 276

Retail Customer Data Information Consumer 276

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Communicating With Customers Using Klaviyo.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 316

Customer Loyalty Customer Consumer Gifts 316

Retail TouchPoints

MARCH 1, 2024

‘Increasingly Personalized, Highly Relevant and Motivational Content’ Noting that Best Buy can attribute “roughly 90% of our revenue to known customers,” Barry explained how the retailer would use its loyalty program to elevate personalization.

POS 278

POS Omnichannel Mobile Improvements 278

Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

Improvements 246

Improvements Management Information Download 246

ROI Revolution

AUGUST 17, 2020

Amazon Brand Analytics is in-depth reporting about how a shopper interacts with and buys from your brand. This reporting, previously called Amazon Retail Analytics Premium, has been available for quite some time, as long as you agreed to pay the hefty price. Amazon Brand Analytics offers five reports: 1. Demographics Report.

White Paper 78

White Paper Download SEO Information 78

365 Retail

APRIL 12, 2022

A 2022 report from Shopify recently found that nearly half of consumers (44%) want relevant content from brands based on their personal information. 80% of people reported they had no idea that any changes are taking place to internet cookies, highlighting they may react strongly to noticeable changes. Phone Number (57%).

Shopify 62

Shopify Technology Customer Data Information 62

Optimizely

FEBRUARY 26, 2021

There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer. Lean Marketing Team.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. As we all know, in marketing, the main goal is to know the customer. “By

POS 274

POS Customer Experience Customer Technology 274

Retail TouchPoints

JANUARY 18, 2022

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. 3 Steps for Inspiring Customers to Stay Engaged. 3 Steps for Inspiring Customers to Stay Engaged.

Customer Retention 290

Customer Retention Social Media Shipping Point of Sale 290

Retail TouchPoints

DECEMBER 30, 2021

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Federal data indicates that impostor scams and ecommerce fraud topped the list. Consumers in every age bracket are in fraudsters’ sights. The youngest group of consumers is Generation Z.

Merchant Services 298

Merchant Services Customer Payment Services Social Media 298

Retail TouchPoints

SEPTEMBER 14, 2022

Billed as the next big thing in digital commerce — based largely on the format’s huge success on social platforms in China — both TikTok and Facebook have made headlines in recent months with reports of scalebacks in their live shopping plans stateside. consumers consider three minutes or less to be the ideal length for a marketing video.

Social Media 278

Social Media Consumer Fashion Shopify 278

UpSellIt

MARCH 13, 2024

Understanding Seasonal Trends Ecommerce operates within the broader context of seasonal cycles, with certain times of the year experiencing heightened consumer spending and engagement. While historical data provides valuable insights, brands must also stay ahead of the curve by predicting upcoming seasonal trends.

Marketing 131

Marketing Gifts Recommendation Clothing 131

Retail TouchPoints

FEBRUARY 28, 2023

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

Retail 289

Retail Books Consumer Social Media 289

Forrester eCommerce

APRIL 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack.

Consumer 323

Consumer Marketing Mobile Customer Data 323

Retail TouchPoints

OCTOBER 18, 2023

For retailers with overseas customers, the returns process can be more complex, with potentially more loopholes for returns fraud. Data analytics of returns patterns is something Asendia can offer clients through the e-PAQ Returns solution. Our system provides a full suite of retailer reports and dashboards.

Payment Services 276

Payment Services Shipping Costs Payments Shipping 276

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. In tandem, consumer expectations have grown. Recent data shows that people plan to buy more gifts and spend more money than they did in 2020.

Shipping Costs 264

Shipping Costs Retail Omnichannel Supplies 264

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Groove

APRIL 29, 2022

Brands are now using text messaging to send promotional messages, updates, company announcements and more to consumers that provide consent. After the recession in 2009, businesses used direct mail less and less due to its cost, and consumers weren’t shopping as much during that time when compared to before the recession.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

Customer Loyalty 242

Customer Loyalty Customer Retail Shipping Costs 242

Ecommerce Platforms

OCTOBER 4, 2022

Since merchants and consumers are increasingly moving their activities online, the global online retail market now accounts for nearly 20% of all retail sales. However, while this surge has brought a new stream of customers to many online businesses, it’s also increased their risk of falling foul of cybercrime. Go to the top.

Merchant Services 195

Merchant Services Payment Services Banking Payments 195

Dynamic Action

APRIL 25, 2024

Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. Statistica reports that revenue in the Indian apparel market is projected to reach $105.50 billion in 2024.

Marketing 62

Marketing Retail Apparel Technology 62

Retail TouchPoints

AUGUST 30, 2023

Building a relationship beyond just transactions will prevent customers from purchasing based solely on discounts, which can ultimately hurt a retailer’s bottom line. Companies with loyal customers understand their customers’ needs and deliver personalized experiences. Tip 6: Allow customers to shop where they are.

Shipping Costs 260

Shipping Costs Improvements Live Chat Retail 260

Forrester eCommerce

JANUARY 29, 2019

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Martech is a direct line to consumer touchpoints, and marketers should embrace and leverage it to drive […].

B2C 343

B2C Customer Experience Technology Marketing 343

Retail TouchPoints

DECEMBER 23, 2022

Forrester also notes that over the past few years, retailers focused heavily on their ecommerce business and in-store fulfillment; as a result, they found out the hard way that their legacy and outdated technology stack impacted their agility and ability to respond to changing consumer behavior. Retail is already changing.

eCommerce 259

eCommerce Shipping Costs Retail Recommendation 259