Retail TouchPoints

MAY 12, 2023

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Might not be time to work on that chartbuster yet, but even still, brands need to be considering how to find their voice in these new channels.

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Games Social Media Multi-channel Consumer 310

Wiser

DECEMBER 6, 2018

In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . Personally, which channel do you prefer?

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Multi-channel Channel Shipping Costs eCommerce 68

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop.

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Merchant Services Payment Services Multi-channel Shopify 278

365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

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Retail TouchPoints

APRIL 3, 2023

Fitzgerald will be a member of Build-A-Bear’s senior leadership team, reporting directly to CEO Sharon Price John. “Over the last few years, we have been building new ways to drive profitable growth as a digital, multi-channel, diversified, site-based entertainment and experience company,” said Price John in a statement. “As

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Workshop Marketing Multi-channel Toys 263

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. For instance, TV attribution is unique (consumers can’t click on a TV).

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Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive. And yes, customers are noticing.

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Customer Multi-channel Channel Customer Experience 278

RTP blog

JULY 17, 2017

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

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Omnichannel Consumer Multi-channel Retail 150

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

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Retail Multi-channel Technology Article 328

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Accurate, data-driven, multi-touch attribution isn’t easy to accomplish. What could be the reason for this?

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Consumer Social Media Multi-channel Events 78

Retail TouchPoints

OCTOBER 17, 2022

Social impact, brand purpose and environmental influence are all driving decisions for consumers and employees alike. In a global survey of 30,000 consumers, Accenture Strategy found that 63% of consumers prefer to purchase from purpose-driven brands. that 72% believe purpose should come before profits.

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Multi-channel Consumer Improvements Retail 279

365 Retail

NOVEMBER 8, 2023

Original research, which analysed insights from 10.9billion emails sent globally to shoppers, in MoEngage’s 2023 Email Marketing Benchmarks Report showed that brands using behaviour-based personalisation, which tailors emails based on individual preferences, previous purchase trends and shopper actions, can improve conversion rates by x16.7.

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Multi-channel eCommerce Platforms eCommerce Retail 108

Retail TouchPoints

JULY 7, 2023

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out. It’s inevitable.

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Shipping Costs Customer Multi-channel Consumer 276

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Employ a Purpose driven marketing strategy According to your Yotpo, 80% of global consumers and 75% of Gen z state that they choose to shop with brands which align with their own values. Adapt a multi-channel marketing strategy Be where your customers are.

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Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom.

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Retail Multi-channel Omnichannel Technology 288

Retail TouchPoints

JUNE 29, 2020

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. Digital-first brands are jumping on the opportunity to meet these expectations and build one-to-one relationships with consumers.

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Subscription Shipping Costs Multi-channel Consumer 290

ESW

AUGUST 18, 2023

Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation. What is Multi-Local Commerce? Multi-local commerce prioritises the shopper. Multi-local commerce prioritises the shopper. It puts customers at the center of decision-making.

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Merchant Services Shipping Costs Payment Services Multi-channel 141

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

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Retail Social Media Multi-channel Channel 298

Retail TouchPoints

JULY 27, 2022

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. According to a recent McKinsey report , click-and-collect and delivery orders increased by approximately 50% during the COVID-19 pandemic. Modular platforms may be the answer grocers are looking for.

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Payment Services Shipping Costs Omnichannel Fulfillment 264

365 Retail

AUGUST 23, 2022

It is a great time to be a consumer – never before has there been so much online choice. A report from McKinsey shows that the peak three months of Covid-19 saw the US e-commerce market gaining ten years’ worth of growth. One of the consequences of the pandemic is that ecommerce growth has been explosive.

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Multi-channel eCommerce Payment Services eCommerce Marketing 109

Algopix

SEPTEMBER 12, 2023

However, as many sellers on Amazon are facing the issue of manually having to add their product listings to the catalog only one at a time, it can surely be a time-consuming and tedious process without the right tools at hand. Sellbrite works with well known online marketplaces and shopping carts, including Amazon, eBay, Walmart, and Shopify.

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Multi-channel eCommerce Shipping Costs eCommerce Software 95

Retail TouchPoints

MARCH 24, 2023

The list, which changes nearly every day, now includes everyone from platforms like Shopify ; multi-category merchants like Macy’s , BJ’s Wholesale Club and Lord & Taylor ; category specialists like Best Buy and HelloFresh ; and even commerce intermediaries like Instacart and Uber.

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Retail Multi-channel Financial Services Merchant Services 295

Retail TouchPoints

FEBRUARY 26, 2021

Nike shows clear signs that its business is back on track only months after reporting a 38% decrease in its YoY revenue in the previous quarter. as the company reported that its proprietary app saw a triple-digit increase in demand. Amidst store closures and mandatory lockdowns, both brands reported a sharp decline in Q1 sales revenue.

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Multi-channel Social Media Sporting Goods Channel 211

Retail TouchPoints

FEBRUARY 9, 2022

However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction.

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Payment Services Shopping Carts Omnichannel Multi-channel 264

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Today’s loyalty program platforms have evolved to meet the customer where they are. Omnichannel. Unobtrusive.

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Social Media Marketing Customer Recommendation 262

Retail TouchPoints

JANUARY 14, 2021

Bed Bath & Beyond has appointed two new strategic marketing leaders — Kristi Argyilan as SVP Brand Innovation and Jim Reath as SVP, Marketing, both reporting to Cindy Davis, Chief Brand Officer (CBO) of the retailer and President of Decorist. We Are Social also has been appointed as the lead social media agency for buybuy BABY.

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Beauty and Health Marketing Multi-channel Social Media 172

365 Retail

NOVEMBER 30, 2021

McArthurGlen also noted a significant change in consumer spending habits. We are consistently evolving to address changing consumer shopping habits and have therefore invested in enhanced services and facilities, including digital shopping capabilities, sustainability initiatives and elevated leisure offerings.”. “Our 2021 HIGHLIGHTS.

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Leisure Books Arts Clothing 62

Retail TouchPoints

SEPTEMBER 15, 2021

As consumers head back to physical stores, malls and shopping centers are striving to remain relevant parts of shopper journeys that have been dramatically reshaped. Landlords need to be more flexible with retailers, not only in the duration of their space but how to get out of it and/or how they use it, so it can be more multi-purpose.”

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Outdoor Omnichannel Vend Multi-channel 296

GetElastic

MAY 18, 2022

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. Digital shelf analytics from online marketplaces, retailers, and social channels. Learn More.

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Multi-channel Subscription Automotive Customer Loyalty 78

Retail TouchPoints

AUGUST 19, 2021

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. on average while RetailMeNot noted that households could spend up to $1,333 , reports consistently point to a clear rise year over year — and in some cases, even against pre-pandemic results.

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Supplies Consumer Omnichannel Multi-channel 299

Retail TouchPoints

SEPTEMBER 4, 2020

However, sales across all other verticals analyzed in the report, including fashion, food services and electronics stores, were severely negatively affected. According to McKinsey “What consumers value is truly shifting, and so is their channel choice. The shifts to digital will be permanent. [I

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eCommerce Multi-channel Merchant Services Department Stores 187

Omnisend

MAY 10, 2023

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. You can also experiment with multi-column layouts, add video and images, edit on the fly, and mark certain emails as mobile-only. At the same time, emails can also get overwhelming for customers.

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Multi-channel Live Chat Books Recommendation 88

RetailMinded

JANUARY 10, 2024

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. Do you offer a multi-carrier shipping strategy? Why or why not?

Small Business Retail 86

Small Business Retail Shipping Costs Retail Multi-channel 86

Retail TouchPoints

JULY 13, 2023

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. Compliance is much more multi-faceted than being up to date on which regulations are in effect in different markets.

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Merchant Services Payment Services Payments Banking 246

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. reported a same-store sales drop of approximately 44% year-over-year during its fiscal Q1. Tiffany & Co.

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Retail TouchPoints

MARCH 21, 2023

And Walmart isn’t the only marketplace gaining ground: Jungle Scout ’s 2023 State of the Amazon Seller report revealed that 61% of Amazon sellers said they already sell on at least one other ecommerce platform, with Ebay , Shopify and Walmart as the top three. We have 4,600 stores; we are within 10 miles of 90% of the U.S.

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eCommerce Fulfillment Shopify Omnichannel 290

Optimizely

AUGUST 8, 2017

11:55 AM – 12:30 Janine Somers, Director of Marketing and Direct to Consumer Sales, Stonewall Kitchen Amy Romero, CMO, CreativeDrive John Osterholt, Sr. Tapping Into The Omni-Channel Nature of Today’s Consumer. Your customers are all omni-channel customers, you just may not realize it yet.

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Multi-channel lightspeed Channel Customer Retention 210