Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. More than one-third of consumers now shop online each week, up from 28% pre-pandemic. Omnichannel shopping.

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Customer Experience Customer Omnichannel Social Media 282

Forrester eCommerce

OCTOBER 22, 2020

One of the things I was most looking forwards to in 2020 as I returned to focus on our European consumer research was CX EMEA. I’ve always enjoyed Forrester events, both as a customer more than a decade ago, as an analyst presenting, and as a research director acting as MC. It’s a chance to […].

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Customer Experience Customer Presentation Events 301

Forrester eCommerce

MARCH 15, 2022

Luxury brands continue to grapple with their evolving digital go-to-market strategies in the face of ingrained traditions, placing a premium on the in-store customer experience. Year on year, Forrester’s consumer surveys show that luxury consumers are more digitally mature than their mainstream counterparts.

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Customer Experience Customer Consumer Marketing 195

Retail TouchPoints

SEPTEMBER 7, 2022

Brands, in their never-ending quest for relevance, must dive deep into human experiences, connecting with consumers at an emotional level. Each employee or consumer must feel that they are part of something bigger than themselves. What can you show, tell and teach the consumer? Purpose-Driven Design. ??The

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Customer Experience Customer Social Media Arts 264

Retail TouchPoints

JULY 11, 2022

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. It makes sense, then, that their standards for customer and employee experiences would be higher than ever too.

Customer Experience 284

Customer Experience Social Media Customer Live Chat 284

Groove

FEBRUARY 3, 2020

The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience. Customer service inconsistency (seeing a pattern yet?). Price, Signage, Inventory and Customer Service Inconsistency.

Customer Experience 284

Customer Experience Shipping Costs eCommerce Customer 284

Retail TouchPoints

OCTOBER 18, 2022

Customers aren’t analyzing their behaviors within retail locations, but every retailer should be, and they should be learning from it every step along the way. It’s imperative customers are safe, comfortable and are offered privacy as they move about. Shoppers of the experience were 1.5X Shoppers of the experience were 1.5X

Customer Experience 281

Customer Experience Customer Apparel Technology 281

Retail TouchPoints

MAY 17, 2022

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

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Retail TouchPoints

MARCH 8, 2024

has named four executives with extensive retail experience to top posts, including naming Frank Kerr as the company’s first-ever Chief Customer Officer. where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer experience using consumer insights, marketing, loyalty and promotions.

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Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Over the last few years, consumers have come to expect personalization from the retail brands that they love.

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Consumer Marketing Mobile Customer Experience 312

Retail TouchPoints

JULY 27, 2023

Unfortunately, this is something marketing professionals often overlook. We rely on logic or rationality to appeal to customers without once tapping into the emotions at play in their purchase decisions. Today’s digital world is overrun with messages telling us we need to build trust and connect with consumers at all touch points.

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Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

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Forrester eCommerce

MARCH 28, 2024

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

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Consumer B2B Customer Experience B2C 502

Forrester eCommerce

NOVEMBER 30, 2023

With UN Climate Change Conference COP28 starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability.

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Retail TouchPoints

NOVEMBER 3, 2022

The revamped stores will feature a new layout designed to support one-on-one customer experiences. At the new locations customers can walk in or make an appointment, and use the services of an expertly trained stylist and in-house alterations artisan. Photo courtesy of David’s Bridal. ”

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Retail TouchPoints

NOVEMBER 2, 2021

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Point of Sale Mobile Customer Marketing 287

Forrester eCommerce

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumer 397

Consumer Customer Experience B2C Customer 397

RTP blog

DECEMBER 16, 2019

Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. Each consumer has a unique preference. The shift from one-size-fits-all to personalized products creates demand for development of new brands, expanded product portfolios and nuanced marketing activities.

Customer Experience 195

Customer Experience Customer eCommerce Retail 195

lateshipment

SEPTEMBER 4, 2020

From product design, to marketing, to shipment, there are innumerable boxes to check. One aspect that doesn’t always command much discussion, however, is cultivating a valuable and appealing on-site experience. Below, however, are some more subtle points that will help you piece together a better on-site customer experience.

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Customer Experience Improvements eCommerce Customer 219

Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

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Consumer Shipping Costs Shipping Supplies 162

lateshipment

MAY 6, 2023

Before we get to the context of things, remember that the post-purchase phase takes up 50% of the overall customer experience. But most eCommerce brands, who take a top effort to convert prospects into customers, unwillingly neglect to do the same for what comes after.

Customer Experience 130

Customer Experience Shipping Costs Customer eCommerce 130

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. That said, differentiated experiences are possible, and the way forward will be through personalized approaches.

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Consumer Customer Loyalty Customer Experience Recommendation 227

Forrester eCommerce

APRIL 15, 2024

Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.

Consumer 251

Consumer B2C Customer Customer Experience 251

Fabric

MARCH 28, 2023

Furthermore, losing control of the customer experience can attract bad actor sellers and expose businesses to financial, legal, and operational risks. In a well-functioning free market economy, creative destruction would allow new innovations to efficiently replace existing ones that are rendered obsolete. million SKUs.

Customer Experience 130

Customer Experience Customer eCommerce eCommerce Platforms 130

Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries.

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Consumer Payment Services Food and Beverages Supplies 217

Forrester eCommerce

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.

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Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. The most successful brands will connect emotionally to their customer base – and give them space and permission to experience a whole spectrum of feelings.

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Consumer Beauty and Health Retail Fashion 224

Retail TouchPoints

OCTOBER 4, 2023

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

Consumer 249

Consumer Food and Beverages Retail Apparel 249

Forrester eCommerce

SEPTEMBER 8, 2023

Inflation is rampant, and beleaguered consumers are reeling from high prices. Has The Economy Got You Down?

Consumer 411

Consumer Customer Experience B2C Customer 411

Kissmetrics

MARCH 22, 2018

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Download the original guide here. Image Source.

Customer Experience 279

Customer Experience Customer Shipping Costs Gifts 279

Retail TouchPoints

FEBRUARY 6, 2024

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. The problem is, consumers don’t seem to want them. Of course, to any ecommerce veteran the inevitable deflation was visible from a mile away. What’s behind this skepticism?

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Recommendation Customer Hobbies Technology 267

ESW

APRIL 26, 2023

As soon as a shopper has placed their order, the post-purchase customer experience begins. For many brands with DTC ecommerce channels, new customers can be hard-won, and the post-purchase process is crucial to nurturing the next purchase. Keep Communication Flowing Customers want to know what is going on with their purchase.

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Customer Experience Merchant Services Payment Services Customer 78

Retail TouchPoints

DECEMBER 27, 2022

Instead, these brands need to meet customers where they already are and adhere to their communication preferences — which currently, perhaps surprisingly, points to voice. In fact, 73% of consumers currently connect with businesses via voice calls, and one-third plan to do even more business through voice in the next year.

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Customer eCommerce Retail Customer Experience 313

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

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Webinar Consumer Payments Marketing 257

RTP blog

APRIL 30, 2018

By Randy Malluk, Triad Retail Media Voice-enabled technology was the talk of the show at CES this year, with Google and Amazon in a near arms race to own the market. Harnessing voice technology is one of the leading ways today’s brands can truly deliver a more seamless customer experience tomorrow.

Customer Experience 170

Customer Experience Customer Retail Technology 170

Forrester eCommerce

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 251

Consumer Customer Loyalty Customer Experience B2C 251