Consumer Customer Customer Experience Search Marketing 
Retail TouchPoints
JANUARY 28, 2021
The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally.
Retail TouchPoints
DECEMBER 10, 2021
This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.
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Digital Doughnut
DECEMBER 5, 2022
There’s a reason why star ratings and customer reviews are increasingly visible in advertising campaigns. This kind of social proof continues to help build trust and increase propensity to purchase, according to pioneering consumer research by Digital Doughnut sister company London Research.
ROI Revolution
MAY 9, 2022
As the ecommerce landscape becomes increasingly competitive, personalized marketing is surging as a key way to increase customer acquisition and retention. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape.
Digital Doughnut
FEBRUARY 28, 2022
Today’s customers want it all—excellent service, quality products and solutions, and brands that engage with them in a relatable manner. A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020.
Retail TouchPoints
SEPTEMBER 20, 2021
Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?
Kissmetrics
APRIL 23, 2021
Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly.
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