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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

As the ecommerce landscape becomes increasingly competitive, personalized marketing is surging as a key way to increase customer acquisition and retention. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape.

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The Power of Star Ratings and Customer Reviews

Digital Doughnut

There’s a reason why star ratings and customer reviews are increasingly visible in advertising campaigns. This kind of social proof continues to help build trust and increase propensity to purchase, according to pioneering consumer research by Digital Doughnut sister company London Research.

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How Conversational Marketing Builds Enduring Relationships with Customers

Digital Doughnut

Today’s customers want it all—excellent service, quality products and solutions, and brands that engage with them in a relatable manner. A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020. And, advanced technology has made engaging with target audiences easier and instant.

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Customer Journey KPIs: 10 Tips to Identify and Track Every Stage in the Sales Funnel

Digital Doughnut

Sales funnels are essential for sales teams to help identify and track their leads. It represents a base for various metrics in the sales process for startups and provides a valuable startup guide to understanding the buyer's journey.

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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

Socially-Conscious Sally is not interested in purchasing from brands that engage in lip service or performative allyship — posting a “black box” on Instagram or circulating a carefully crafted PR statement to customers and stakeholders is simply not enough in her eyes. According to an Edelman survey in June 2020, 60% of the U.S.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly.