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How Will AI Affect PPC?

ROI Revolution

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. Frequently Asked Questions About AI for PPC Q: Will the way people search change?

PPC 78
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The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination

BigCommerce

This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

SEO 419
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Find Your Top-Performing Products & Categories with our Free eCommerce Reporting Template

Inflow Insights

Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a laborious, time-consuming process. Get started by downloading the tool now. But don’t panic when the tool you download doesn’t look like the pictures below! Fortunately, there is a better way.

PPC 112
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2022 Digital Marketing Trends & Predictions

ROI Revolution

TikTok was the most downloaded app last year by a long shot, coming in at 94 million downloads , with Instagram next at 64 million followed by Snapchat at 56 million. With TikTok, Instagram, and Snapchat ranking as the top downloaded apps in 2021, it makes sense that 40.8% of marketers named video as a top trend for 2022.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. 28% of marketers use automation in their PPC advertising efforts. 54% marketers name search engine optimization (SEO) as a top initiative for their brand this year. After growing just 5.9%

Marketing 172
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How to Optimize Images for the Web (and more sales): A Guide to Image SEO, ROAS & Conversion

BigCommerce

And Google AdWords is often the most expensive PPC you’ll have. An ecommerce photography setup doesn’t have to be expensive, but if you’re just getting started there are a few things you should invest in to take quality photos: A consumer DSLR camera or smartphone. For your Facebook Advertising. For your Google Shopping stream.

SEO 419
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How to Grow a Successful CRO Program

Kissmetrics

This is done through A/B testing , data analysis, customer journey mapping , consumer research, and more. From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. According to Unbounce , 70 percent of consumers report a slow load time decreases their chance of buying.

eCommerce 280